How to use life’s challenges as motivation for success

Today's guest requires no introduction if you tuned in to our previous podcast episode together, this is part two! As a business owner we are often pushed into being really uncomfortable. It's those uncomfortable situations where growth can happen.  Johanna White is an award winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. As the founder of Design by Jo studio, she believes that if someone is the best at what they do, they deserve to look like it. For the past decade, she's worked with individuals, startups and fortune 200 brands worldwide, to help them cut through the noise, attract more of their ideal clients and be as delightfully expensive as they can deserve to be.  So it's funny, like, let's define expensive, right? Because everyone may have a different approach to what that actually means. She knows there's no limit to success, and she's proved it several times when she took life by the horns and started three companies within a year while battling a brain tumor! Wow, no words. At a time when everyone else in her life was suggesting that she quit working and go on her social security to cover her medical bills, she chose to do the complete opposite and defy the odds.  As a result, Johanna is a dreamer extraordinaire for top performers, goal oriented individuals and brands specializing in premium brand identities from start to finish. She assists her clients in a large range of needs, from brand messaging to visual brand identities to premium custom websites that convert visitors into customers. She believes that excellence applied across all customer touchpoints results in brand experiences that matter.  To find out more about making every brand moment count visit https://www.designbyjostudio.com/.  Main Topics: - Consistent brand touchpoints for max ROI- Your brand is more than a logo- What you believe matters, what you do about what you believe matters more Key Takeaways: - If you don’t say it about yourself, and show it about yourself, you can’t expect your customers to know it about yourself! - If you want to attract the best, you need to look the best- If you are stuck undercharging because your leads are not qualified then you have a branding problem