Insight Out : Big Ideas for the Modern Entrepreneur

How to use LinkedIn analytics to grow your brand with Liam Darmody

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Have you ever found yourself scrolling through your LinkedIn feed, connecting with professionals left and right, only to realize that your network feels more like a collection of random profiles than a genuine community?

In today’s episode of the Insight Out podcast, I am excited to be joined by Liam Darmody, a personal branding consultant with a wealth of knowledge on leveraging LinkedIn for building authentic relationships. 

In our conversation, we delve into the value of human connections, the power of conversation, and LinkedIn's community aspect. Liam advises enjoying content creation without being hindered by engagement metrics, treating it like a journal. He shares his transition from corporate to consultancy, emphasizing the importance of building connections and attracting meaningful relationships. Liam and Billy discuss LinkedIn strategies, the role of analytics, and the importance of engaging with comments as part of building a community. They also pay homage to influential LinkedIn figures like Andy Foote and John Espirian, highlighting the importance of learning from experienced users and sharing content authentically.

In this episode, you will learn:

  • The art of authentic connections and personal insights
  • The importance of human relationships
  • LinkedIn: The serendipity manifestation platform
  • Why every post is a networking event
  • Paying homage to LinkedIn influencers
  • The role of analytics in content strategy
  • The joy of content creation
  • The efficiency of posts


    • In This Episode:

    • [00:10] Building authentic relationships on LinkedIn
    • [00:28] The role of insights in personal growth
    • [04:26] Transitioning from corporate to personal branding consultancy
    • [08:20] Reflection on the journey of building a business and a flashback to a pivotal moment in 1997
    • [11;12] The power of human connections
    • [11:40] LinkedIn as a serendipity manifestation platform
    • [14:50] The power of conversation on LinkedIn
    • [18:38] Relationship with LinkedIn OGs
    • [19:27] Understanding LinkedIn community
    • [24:37] The power of engagement metrics
    • [26:21] Analyzing content performance
    • [32:22] Experimenting with posting frequency
    • [31:22] Importance of human connection
    • [37:03] Studying engagement metrics
    • [37:42] Building engagement
    • [38:36] Tracking engagement
    • [39:34] The power of conversation
    • [41:17] Content creation strategy
    • [43:10] Efficiency in content creation
    • [45:36] Creation process
    • [49:39] Experimentation and enjoyment
    • [52:12] Liam’s engagement strategies
    • [56:38] Increasing visibility through early comments 
    • [57:53] Effectiveness of reposting in gaining traction on social media

      • Notable Quotes

      • [11:56] "Once you get to a place where you don't feel inhibited and you feel like I'm just going to be myself and I'm going to invest in the people that find that to be worth paying attention to, it shifts your perspective and your experience on this platform significantly."- Liam
        •  [16:51] "Every post is an opportunity to start a conversation with people who are passionate about that topic and who have a lot of value to add, and you're sort of the host of that conversation." -Liam 
          • [31:53] "For me, I consider a successful post one that starts a lot of conversation."- Liam
            • [37:42] "There's no slight on you; it doesn't mean that you're any less of a human being. You're just sharing content that is valuable to you, and some people might see it and react, some people might not." - Liam
              • [39:38] "When somebody shows up to your post and leaves a thought in the form of a comment, respond to it. They're doing you a favour”-Liam

                • Resources

                Liam Darmody

                • https://www.linkedin.com/in/liamdarmody1/

                  • Billy Samoa

                  • https://www.instagram.com/billysamoa/
                  • https://www.youtube.com/@BillySamoa
                  • ⁠https://www.linkedin.com/in/billysamoa/⁠

                    • This is an encore episode and was originally published on January 26, 2024

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                    Insight Out : Big Ideas for the Modern EntrepreneurBy Billy Samoa Saleebey
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