There are pros and cons to livestreaming. Livestreaming is a great way to get content out there quickly - but livestreams may not be as well produced as pre-recorded content. However, another great benefit of livestreaming is the engagement factor. You get to interact with your audience directly with a real, personal approach.

But what do you do with those relationships that you start to build? How do you use livestreaming to foster and build a community?

Those are just 2 of the questions that I’m going to be asking my guest on Digital Marketing Radio episode 246. He’s hosted and produced hundreds of livestreams - and has a little black book that would make any digital marketer jealous. For the past four-and-a-half years he’s worked for Semrush, where he’s currently Head of Influencer Marketing - welcome to DMR, Anton Shulke.