Hayley Fiser joins us to give the everyday social media user the information they need so they can make informed decisions about how much time to invest in building a social media account.

TOPICS DISCUSSED IN THIS EPISODE:

* How both Hayley’s business and best client shifted with customer feedback

* Why Hayley is educating her audience on marketing metrics for Instagram

* What a click-thru-rate (CTR) means to you and your business

* How to know the time you invest on social media is effective

* Hayley’s thoughts on viral posts and what to balance them with

* Why your content that creates the most sales will likely not have the most engagement

* Hayley’s thoughts on hashtag usage on Instagram

* How to be aware of your best client’s user habits on a social media platform

* Using Instagram stories to gauge interest for feed posts.

QUOTABLES:

“We have the access to online metrics, but most of the time we don’t know what to do with them without a marketing background.” – @thehayleyfiserClick To Tweet

“[You want to know] how many eyeballs did you get in front of and how many people actually took action, because that’s how you know you’re getting in front of the right eyeballs.” – @thehayleyfiserClick To Tweet

“When someone says ‘this is going to get you a million dollars’ I’m going to be like ‘how’ and bust what they just said.” – @thehayleyfiserClick To Tweet

“Viral posts are a part of what you should be doing, but that’s just to build awareness, not to make a sale.” – @thehayleyfiserClick To Tweet

MORE ON HAYLEY:

Website | Instagram

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