Mobile Marketing Minute Episode #14:

There is a terrible stigma to the mobile coupon. As Greg details in this episode, coupons have a bad rap because businesses almost always think of dollar off or discounts – but that need not be the case. The challenge is to be creative with the use of mobile coupons and start thinking of things away from the clip and save models that are dominating the mobile landscape. That said, if you are going to jump into the mobile coupon fray, build your strategy, know your outcomes and plan accordingly. The wayward coupon is a terrible thing.

As an added bonus, Greg reveals the single greatest coupon strategy on the planet. Seriously.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman