The Mobile Marketing Minute with Rob Woodbridge and Greg Hickman

Mobile Marketing Minute Episode #28:

It may seem odd that we think that mobile broke marketing but it did. Honestly. The reasons are plentiful but this is a natural occurrence in the evolution of the craft of marketing. Each new shift brings with it this type of creative destruction – think about the shifts that have occurred as we moved from print to radio to television to the web to mobile. Each step along this path has been met with a total change in the way we market – mobile is no different yet it is the most disruptive because it is mobile.

Good and confused? Watch on.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

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Mobile Marketing Minute Episode #27:

This is our third (of seven) of our 2015 predictions (watch the overview here, part 1 on beacons here, part 2 on payments here) and we continue with privacy.

The privacy issue has been slowly bludgeoned to death since we first set foot on digital soil yet slowly but surely we have all given up parts of it for different reasons. The fact is that we all have a price in mind when someone asks us for our personal information – it could be a latte or a discount or a new car – there is a threshold where “no” becomes “yes” and the price is our privacy. Perhaps we have come to accept the truth that privacy as we knew it is dead but why should we accept the current value affixed to it by others? Why should someone else determine that on our behalf?

Instead of accepting that our privacy is dead or to wrestle for control of it in an ever-connected world, why not change the rules of how information is shared and what the value IS of that information? In our 3rd prediction we contemplate the future of privacy and how we may be able to arm ourselves for what is to come while, perhaps, earning revenue from sharing what is rightfully ours.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

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Mobile Marketing Minute Episode #25:

This is our second (of seven) of our 2015 predictions (watch the overview here and part 1 on beacons here) and we continue with payments.

Do you think the people talked about bank notes when they emerged in 1861 the way that we talk about mobile payments today? Were they proclaiming that 1862 would be the “year of cash”? That’s how I feel about the way we bring mobile payments into the conversation – like it needs to have higher status than the way we’ve paid for things forever. It doesn’t, it is just another form of paying. 3 years from now it will just be another option at the pump.

What makes mobile payments interesting are the companies that are changing their business models – or forcing others to do just that. Companies like Starbucks who own the #1 mobile payments app in North America or Venmo and Twitter who are making the things we buy social currency.

Greg and I feel 2015 will not only bring with it new advances in the way we pay but also in what we consider currency. The dollar bill has rivals and, for the first time in centuries, they aren’t coins.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

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Mobile Marketing Minute Episode #24:

This is our first dive (of seven) into our 2015 predictions (watch the overview here) and we start with beacons. Those little peel-and-stick bluetooth transmitters that emerged in the second half of 2014 in retail will go far beyond their origins in 2015. We both weigh in on where we think they will be by the end of the year and what the industry will look to them to do – beyond pushing deals and annoying customers.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

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Mobile Marketing Minute Episode #22:

This is one of the greatest questions any entrepreneur and business person can ponder: Will the smartphone still be the form factor of choice in 5 years? Or, if you are an opportunist, the question would be what is the NEXT opportunity after smartphones? This is the question that Greg asked me as he took over the show.

We’d like to know your answer. What will you be staring into in 5 years?

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

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Mobile Marketing Minute Episode #21:

There isn’t a business on earth that isn’t trying to increase the amount of money their customers spend with them. Well, maybe there are but they won’t be in business for long. The thing is, there are so many tools that can be used to do this that give value to the business AND their customers and leave both feeling great at the end. SMS is one of those tools and Greg walks us through something he calls the “Cash Back Formula” that works to help increase the average spend while giving a discount. Confused? Watch and learn.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

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Mobile Marketing Minute Episode #20:

Greg is back and bringing with him his top 5 essential mobile marketing stats. The numbers for this episode: 99%, 66%, 43% and 10X.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

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Mobile Marketing Minute Episode #19:

SMS is a misunderstood piece of the mobile marketing mix. Some say it is dead, some say its impact has yet to be felt. Still others look at its simplicity and dismiss it altogether. We are here to let you in on a secret: SMS, when done properly, is one of the most effective tools mobile has to offer. In this episode, Greg walks us through his top 5 tips to use an SMS call to action. If you are a podcaster, broadcaster or anyone who pushes anything through media, this episode will set you up for success with SMS.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

 

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Mobile Marketing Minute Episode #18:

We are tired of mobile idiocy so we’ve put together 5 things that you should do right now to make sure your customer doesn’t quit on your mobile initiatives. They are simple but it is quite often the simple things that make the most impact. Don’t ignore these things, please.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

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Mobile Marketing Minute Episode #17:

The great thing about understanding mobile is knowing that it is not now – nor may it ever be – the end game we thought it was meant to be.

Huh?

Mobile is an incredibly important part of an overall strategy and that strategy needs to be baked before getting into mobile anything. We’ve seen so many companies dive head-first into mobile and then, once they are hip deep into a project, try to figure out where it fits in their business. This won’t work now and it won’t work tomorrow. This will never ever work.

Instead of thinking that mobile is the end game, you should be thinking about how mobile intertwines within your current strategy and how it can enhance that strategy. Think of mobile as an onramp if need be or somewhere else during the consumer journey but mobile, by itself, is not the answer.

Watch this quick episode to understand how mobile can wrap itself around and support business strategy and why it should never be alone and unsupported.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

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