Mobile Marketing Minute Episode #006:

Mobile search is SO different than the search we’ve come to know on our desktops for two reasons: The first is that your customer is closer to intent (by that I mean they have money in hand and are looking to spend it). The second is they arrive on your site via their mobile and give you valuable notice as to what they are interested in.

Greg gives tactics on how to begin using the power of mobile search to achieve great results with a little bit of effort. Oh, and if you are thinking about skipping this “whole mobile thing” or think “pinch and zoom” is a strategy, the last 2 minutes are for you.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

Mobile search is SO different than the search we’ve come to know on our desktops for two reasons: The first is that your customer is closer to intent (by that I mean they have money in hand and are looking to spend it). The second is they arrive on your site via their mobile and give you valuable notice as to what they are interested in. 

 

Greg gives tactics on how to begin using the power of mobile search to achieve great results with a little bit of effort. Oh, and if you are thinking  about skipping this “whole mobile thing” or think “pinch and zoom” is a strategy, the last 2 minutes are for you.

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Mobile Marketing Minute Episode #005:

When you think of mobile, email doesn’t really jump out as part of a grand strategy. The thing is that for most of us – close to 60% in fact – email is consumed primarily on our mobile devices. This makes email part of your mobile strategy and it is not business as usual. There are things that email should and shouldn’t do in the mobile environment and Greg brings some important suggestions that you can get up and running right away.

Mobile isn’t just about apps or mobile web or shopping or games. As you’ll see in this short episode it alters every aspect of your business – including the simple email message.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

When you think of mobile, email doesn’t really jump out as part of a grand strategy. The thing is that for most of us – close to 60% in fact – email is consumed primarily on our mobile devices. This makes email part of your mobile strategy and it is not business as usual. There are things that email should and shouldn’t do in the mobile environment and Greg brings some important suggestions that you can get up and running right away.

 

Mobile isn’t just about apps or mobile web or shopping or games.  As you’ll see in this short episode it alters every aspect of your business – including the simple email message.

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Mobile Marketing Minute Episode #004:

Being “the mobile gal/guy” is sometimes lonely. There are few that really grasp the reach and impact mobile is having on every single business. If they did understand, you – the mobile soothsayer – would actually run the company. That’s how important it is from this point and going forward. Am I right?

Marketing mobile INSIDE the organization is as important – if not more – in the early stages of a mobile marketing strategy.

The problem is that there is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren’t alone and this episode helps identify the key things that must be done internally to bring mobile into a business properly.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

Being “the mobile gal/guy” is sometimes lonely. There are few that really grasp the reach and impact mobile is having on every single business. If they did understand, you – the mobile soothsayer – would actually run the company. That’s how important it is from this point and going forward. Am I right?

 

Marketing mobile INSIDE the organization is as important – if not more – in the early stages of a mobile marketing strategy.

 

The problem is that there is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren’t alone and this episode helps identify the key things that must be done internally to bring mobile into a business properly.

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Mobile Marketing Minute Episode #003:

Where do you begin? That is the hardest question to answer when you are facing an obstacle like mobile marketing. Where do you begin marketing your business through mobile. What are the first things you should be working on when there are infinite ways and places to start? You must start with intention and from a place of strength as mobile can overwhelm its victims very quickly – so start well, start focused but please please please start quickly.

If you are lost, confused or knee deep and sinking, here, in a short video, are the “first 4” pieces to setting things right between your company and mobile marketing.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

Where do you begin? That is the hardest question to answer when you are facing an obstacle like mobile marketing. Where do you begin marketing your business through mobile. What are the first things you should be working on when there are infinite ways and places to start? You must start with intention and from a place of strength as mobile can overwhelm its victims very quickly – so start well, start focused but please please please start quickly.

 

If you are lost, confused or knee deep and sinking, here, in a short video, are the “first 4” pieces to setting things right between your company and mobile marketing.

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Mobile Marketing Minute Episode #002:

Mobile marketing used to be much simpler if you can believe it – back when the only thing marketers had to worry about was the phone. Now, because of the phone, the way we define mobile marketing has changed (and continues to change) drastically. In episode #2 of the Mobile Marketing Minute, we discuss the pieces that fall under mobile marketing and the concept that the message needs to change depending on the screen your customer is looking at.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

Mobile marketing used to be much simpler if you can believe it – back when the only thing marketers had to worry about was the phone. Now, because of the phone, the way we define mobile marketing has changed (and continues to change) drastically. In episode #2 of the Mobile Marketing Minute, we discuss the pieces that fall under mobile marketing and the concept that the message needs to change depending on the screen your customer is looking at. 

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Mobile Marketing Minute Episode #001:

Welcome to the inaugural episode of the Mobile Marketing Minute – a weekly look at the strategy required to make mobile an essential part of your marketing mix. During these episodes you will learn how to augment your current marketing efforts with mobile to help reach your target customer, increase your reach and visibility and drive more quality leads and revenue all because of concepts we will share.

This first episode, my co-host and mobile marketing force Greg Hickman (of the Mobile Mixed podcast) answers the question of why: Why should every single one of you be thinking about mobile in every single one of your marketing efforts, now and in the future.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

Welcome to the inaugural episode of the Mobile Marketing Minute – a weekly look at the strategy required to make mobile an essential part of your marketing mix. During these episodes you will learn how to augment your current marketing efforts with mobile to help reach your target customer, increase your reach and visibility and drive more quality leads and revenue all because of concepts we will share.

 

This first episode, my co-host and mobile marketing force Greg Hickman (of the Mobile Mixed podcast) answers the question of why: Why should every single one of you be thinking about mobile in every single one of your marketing efforts, now and in the future.

 

To ask a question, visit:

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