How can you use national days to help you promote your public relations campaign? National Days or months, whether unofficial or official, provide a platform for your public message. It's a way for you to join a conversation which is already gaining a public profile and publicity, and potential media interest. It is far easier than trying to create that media interest from scratch. So, how do you take advantage of these opportunities? In this bonus episode of the Public Relations Podcast, we look at National Gardening Week as an example.