Have you ever heard of the scarcity principle in marketing?

Well, even if you haven't, you've surely seen it in action.

Remember that time when you purchased (or almost purchased) something on an impulse, simply because of a blinking “Only 1 remaining item” text?

Yep, this was the scarcity principle at play.

So, how exactly does scarcity work and how do you use it for generating sales?

In this episode, we're getting to the bottom of it. Plus, we'll cover 6 examples of the scarcity principle used by other businesses - to make sure that by the end of listening, you'll have plenty of ideas for yours.

Ready to add popups to your website to create scarcity?
Then register a Getsitecontrol account, choose one of the popup templates, and adjust it to your website. 

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