Nick Trueman, the founder of Spec Digital, joined me today to discuss SEO and how to build organic, stable businesses.

The key takeaway from this episode is that you need to be relevant, compelling, and most importantly you need to be the best. While it’s possible to make a lot of money just advertising and spending money, you’ll create a sustainable, long term business by building the conversation around your brand.

Nick Trueman, digital marketing consultant with over 12 years in the industry. Has previously sold a marketing agency, been at board level of 4 and currently resides at Spec - his SEO & PPC expert consultancy. Setup from a frustration with the traditional agency model, Spec integrates heavily within client teams to provide education around SEO which helps get results.