Jon steps you through two examples of how to take one statistic and turn it into a fascinating article that if set up properly can attract inbound links naturally and on autopilot.

If you want to amp up your content game, you need good content ideas.I'm not talking about winding up your favorite keyword research tool for some spoon-fed topics.  While you definitely want to do this for much of your content, there are other avenues for content inspiration. One of my favorites is digging up statistics for inspiration.

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