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How to Use StoryBrand to Write Emails That Sell
As solopreneurs we're always looking for ways to grow our businesses and get the word out about our products. Since the dawn of the Dot Com era, people have been trying to reinvent the marketing wheel, but ultimately email marketing, antiquated as it may be, is still the best channel for engaging with potential customers and making money. The real question is: How do you write emails that move your customers to act rather than emails that end up in the trash folder?
In this Masterclass, Nick shows you how to leverage the StoryBrand framework to create an email sequence that will capture your customers' attention and help you close more sales.
THE FINER DETAILS OF THIS EPISODE:
Email #1 should clearly indicate that there is something of value for the subscriber to download inside.
Email #2 should identify your customer's problem and position your product or service as its solution.
Email #3 should include a testimonial from an existing client or customer who can share their personal story of how your solution helped them achieve their desired outcome.
Email #4 should directly overcome the customer's main objection to your product or service.
Email #5 is your sales letter and should convince your customer to take action now because time is running out for them to benefit from your offer.
TWEETABLES:
“If you can get in front of your ideal customers, within minutes, on the most personal device they have, AND you know they're the right people, that’s a win-win.”
“This sequence is scientifically proven to work.”
“You want to use a testimonial that overcomes a common objection.”
LINKS:
Website – https://www.nickmurphy.io
Marketing email template (may not be immediately available May 9) - https://www.nickmurphy.io/resources
Podigy Audio Editing – https://podigy.co/
Follow Nick Murphy on Social:
LinkedIn – https://www.linkedin.com/in/nickmurphy
Instagram – https://www.instagram.com/coachnickmurphy
Facebook – https://www.facebook.com/nickmurphy.io
Twitter – https://www.twitter.com/nick_j_murphy
Pinterest - https://www.pinterest.com/lifestyleentrepreneur
View all episodes
By Nick Murphy | Parentpreneur & Digital Business CoachAs solopreneurs we're always looking for ways to grow our businesses and get the word out about our products. Since the dawn of the Dot Com era, people have been trying to reinvent the marketing wheel, but ultimately email marketing, antiquated as it may be, is still the best channel for engaging with potential customers and making money. The real question is: How do you write emails that move your customers to act rather than emails that end up in the trash folder?
In this Masterclass, Nick shows you how to leverage the StoryBrand framework to create an email sequence that will capture your customers' attention and help you close more sales.
THE FINER DETAILS OF THIS EPISODE:
Email #1 should clearly indicate that there is something of value for the subscriber to download inside.
Email #2 should identify your customer's problem and position your product or service as its solution.
Email #3 should include a testimonial from an existing client or customer who can share their personal story of how your solution helped them achieve their desired outcome.
Email #4 should directly overcome the customer's main objection to your product or service.
Email #5 is your sales letter and should convince your customer to take action now because time is running out for them to benefit from your offer.
TWEETABLES:
“If you can get in front of your ideal customers, within minutes, on the most personal device they have, AND you know they're the right people, that’s a win-win.”
“This sequence is scientifically proven to work.”
“You want to use a testimonial that overcomes a common objection.”
LINKS:
Website – https://www.nickmurphy.io
Marketing email template (may not be immediately available May 9) - https://www.nickmurphy.io/resources
Podigy Audio Editing – https://podigy.co/
Follow Nick Murphy on Social:
LinkedIn – https://www.linkedin.com/in/nickmurphy
Instagram – https://www.instagram.com/coachnickmurphy
Facebook – https://www.facebook.com/nickmurphy.io
Twitter – https://www.twitter.com/nick_j_murphy
Pinterest - https://www.pinterest.com/lifestyleentrepreneur