Mark Miller is the Co-founder and President of Historic, a brand strategy and design thinking group based in Phoenix with clients all over the US. Historic’s main focus is primarily on servicing nonprofits and cause-oriented businesses. Mark is a strategic and creative leader with an extensive background in company culture, branding, marketing, creative processes, and systems. He is also the author of Culture Built My Brand: The Secret to Winning More Customers Through Company Culture.

In this episode:

What new processes can you develop to grow and scale your company? Which areas need restructuring to improve operations? Do you have systems and processes in place that are burning cash? 

Just because you’ve been doing something a particular way for a long time does not mean you have to continue. Challenge your standard operating procedures and reexamine your usual way of doing things because you may devise more efficient methods. When you discover a better way to achieve your end goal, developing and documenting a detailed step-by-step process is essential. Using a feedback loop will help your company continue to be creative and improve techniques, especially if you employ a diverse team. Having a diversified team, a great company culture, and solid processes will go a long way toward driving profitable growth. Processes improve execution, promote efficiency, and enhance the customer experience.

In this episode of the Systems Simplified podcast, Adi Klevit hosts Mark Miller, the Co-founder and President of Historic, to talk about challenging your status quo and using systems and processes to provide a better customer experience. Mark discusses the steps Historic uses to document processes internally, how to use processes to get unstuck, and the value of having a feedback loop.