By now most of us have heard of TikTok, and it’s easy to fall into scrolling for hours! But do you know how to use it from a business perspective? Are you questioning if it is a good use of your time and wondering how you can use it to market? Today I am chatting with Kyle Kaplanis, Head of Talent for PRJT Z Talent and Host of the BizTok Podcast, all about marketing strategies that work on TikTok, How TikTok Influencer Marketing works and how it can help your brand.

Main Topics:

- Marketing Strategies that work on TikTok - How TikTok Influencer Marketing works and can help your brand - Building your personal brand via TikTok

Key Takeaways:

- Build your personal brand on TikTok - Key strategies to growth on TikTok - Insights on behind the scenes of influencer marketing