Close Call: Real-world sales strategies for startups and SMBs

How To Use UX To Design High - Converting Cold Emails, Calls, And Product Demos

05.22.2018 - By Steli Efti from ClosePlay

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Check out the full blog post here: http://blog.close.io/user-experience-in-sales

Too many sales reps focus shortsightedly on the close. Because that's the moment they earn a commission. But there's a lot that happens leading up to that moment.

Today, I want to share how you can close more deals with less effort by designing a better buying experience.

Too many sales reps focus shortsightedly on the close. Because that's the moment they earn a commission. But there's a lot that happens leading up to that moment.

Today, I want to share how you can close more deals with less effort by designing a better buying experience.

It doesn't matter what part of the sales process you're focused on:

the cold email

the qualification

the sales call

the product demo

the meeting

the close

You can take insights from UX designers, and apply them to your sales approach to unlock massive sales growth. Stop chasing after prospects, and instead make them want to engage with you.

While everyone's trying to scale, automate, and optimize every touchpoint with their prospects, you can win by focusing on the quality of their experience. Zig when everyone's zagging.

More here: http://blog.close.io/user-experience-in-sales

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