Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard.
They cover:- 4 Es of video: Why is video the future business driver?
- Why do customers today prefer to see a video than talk to someone in-person?
- How can regulated industries get away from the “but we are regulated” excuse and use more video in their marketing?
- Why is YouTube NOT the right place for life-science companies to host and stream video content?
- Is there more value in recording videos in fancy studios versus recording remotely?
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And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Tyler Lessard: https://www.linkedin.com/in/tylerlessardÂ
- Vidyard: http://www.vidyard.com/Â
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/Â
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