Everybody is looking for a silver bullet that will speed up winning high value clients. There is one, but most people ignore it.

Or, they know what it is, but dismiss it out of hand for a range of reasons (none of them are valid).

In this #MARShow we will be covering this very powerful BD tool – webinars.

See what I mean – your instant reaction was "not for me".

But just bear me out on this.

Think about the benefits of webinars: -

✅ Free to run

✅ The guests provide all the content – you just ask the questions

✅ Easy to get attendees, and unlike podcasts you know who they are

✅ Created a powerful asset you can reuse

✅ We all know the tech now – Zoom

✅ You can outsource the whole thing – you just ask the questions

✅ The easiest way to start a conversation with decision makers

So in this episode we're going to share how you run them, how you get attendees, how you choose the subjects and get the guests.

I'm also going to explain how you use them to start conversations with hard-to-reach decision makers.

We'll be covering the whole shebang, so please don't be so hasty to dismiss webinars without knowing the full story.

Have you ever signed up for a webinar?