This week on the podcast, we’re talking with Patti Zorr, a book marketing strategist helping authors scale their business with their books. She shares her story of starting a book launching business and how to market your book and use it to connect more deeply with your audience. I am excited about this conversation, as I have never covered this topic on the podcast I hope there are authors in my audience who will find this helpful!

Topics discussed in this episode:

* How Patti started her book launching business* Knowing the key factors that drive book sales* How QR codes are shaping the book marketing strategy* Why you should be giving extra value to your readers* Why every author needs a book sales funnel* How to build a responsive author email list

Quotables:

You have to think of your book as a product, and like any other product or service, you must market it and tell people about it. – Patti ZorrClick To Tweet

The author’s goal is to make an impact on their readers — giving them some extra value so they will be more connected to you. – Patti ZorrClick To Tweet

Lead with value, serve first, and fill that know, like, and trust factor. You’re bringing your reader in, giving them value, and getting them to trust you. – Patti ZorrClick To Tweet

A great way to expose people to your book is to get them to read the first chapter, get a taste of it, whet their appetite, and then make them want more. – Patti ZorrClick To Tweet

Once you have a book, you’re constantly marketing it, and like anything, it takes time. – Patti ZorrClick To Tweet

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