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How To Use Your Brand To Outperform Competitors with Blake Howard & Craig Johnson
Want a competitive edge in 2024?
Your brand is the secret weapon you're ignoring.
In this episode, Richard Simms and Carlos Gonzalez chat with Craig Johnson & Blake Howard from Matchstic, a brand identity house. They'll reveal strategic ways to leverage your brand equity.
By treating branding as a differentiation strategy, you can:
- Build a moat around your organization
- Challenge established players
- Command premium pricing
- Attract & retain top talent
Howard & Johnson also discuss how service-based businesses can use AI, scale effectively, and future-proof their organization.
Tune in to learn how to measure your brand's ROI, AI trends, and prioritize efforts for the new year.
Ready to level up your brand strategy?
- Connect with Craig Johnson & Blake Howard via Matchstic.com
- Check out Blake Howard's podcast: A Change Of Brand
Stay Connected:
- Need help with your next tech project? Let's talk
- Follow Richard Simms & Carlos Gonzalez on LinkedIn
Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/
Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin
View all episodes
By Tyrannosaurus TechWant a competitive edge in 2024?
Your brand is the secret weapon you're ignoring.
In this episode, Richard Simms and Carlos Gonzalez chat with Craig Johnson & Blake Howard from Matchstic, a brand identity house. They'll reveal strategic ways to leverage your brand equity.
By treating branding as a differentiation strategy, you can:
- Build a moat around your organization
- Challenge established players
- Command premium pricing
- Attract & retain top talent
Howard & Johnson also discuss how service-based businesses can use AI, scale effectively, and future-proof their organization.
Tune in to learn how to measure your brand's ROI, AI trends, and prioritize efforts for the new year.
Ready to level up your brand strategy?
- Connect with Craig Johnson & Blake Howard via Matchstic.com
- Check out Blake Howard's podcast: A Change Of Brand
Stay Connected:
- Need help with your next tech project? Let's talk
- Follow Richard Simms & Carlos Gonzalez on LinkedIn
Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/
Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin