The Digital Footprint

Are you feeling like your phone is taking over your family life? Don't worry, you're not alone.

In this episode of Digital Footprint, Richard Simms talks with Joey Odom, co-founder of Aro, about the unique challenges parent's face balancing home life with smartphones.

According to Joey, the way you use your phone today is the #1 predictor of how your child will use their phone someday. Fortunately, the solution isn't to eliminate technology, but to use it in a way that enhances rather than detracts from your life.

Key Takeaways To Listen For:

1. How kids observe & mimic their parents' device usage
2. Establishing rules and expectations for device use in your home
3. Why finding alternative activities can help your family use devices more mindfully
4. Joey's personal wake-up call about the impact of smartphones on his relationships
5. Starting early with healthy device habits makes it easier for your families to maintain them
6. How constant proximity to your devices can negatively affect interactions with loved ones

If you're ready to improve your family's relationship with technology:

• Visit goaro.com to learn more about Aro's solutions
• Tune into the Aro podcast
• Follow Joey on Instagram

Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/

Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin

In this episode of Digital Footprint, Richard Simms talks with industry experts Mickey Mellen & Chris LaFay to learn how business leaders can stay competitive as the digital marketing landscape keeps evolving.

With AI-powered tools changing how people search for and consume information, traditional marketing strategies, including SEO, are becoming less effective.

According to our guests, organizations who want to stay relevant, will need to rethink how they reach consumers and measure success, including, potentially embracing, dark social metrics.

Key takeaways to listen for:

• How to balance your marketing efforts between the fundamental and what's trending
• What marketing metrics matter now & how to redefine your KPIs
• Why focusing on relationships is still the #1 marketing strategy
• When to leverage pay-to-play on social media platforms
• Why you still need SEO

If your digital marketing strategy is struggling to see results:
Connect with Mickey Mellen, Technical Managing Partner at Green Mellen Media.

Need a marketing-optimized WordPress website?
Book a call with Chris Lafay, Founder at Classic  City Consulting.

Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/

Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin

If you're worried about AI upending your industry, organization, or career – you are not alone.

Across the globe, business leaders, like you, are secretly stressing about how generative AI is going to impact their position in the market, their roles, and their teams.

But knowing how and where to introduce AI within your organization can be overwhelming, leaving many stuck in "AI analysis paralysis."

In this episode, Richard Simms chats with Sarah Woodward, founder of AI Growth Ops, an organization leading executives through AI transformation, about your biggest concerns, including:

• The #1 place to start using generative AI (hint: It may not be content creation)
• Making stronger business decisions about generative AI tools
• Which jobs & roles are actually at risk of disruption
• Getting your teams excited about adopting AI

Does your organization need help getting started with generative AI?

• Connect with Sarah Woodward on Linkedin 
• Book a discovery call with AI Growth Ops

Stay Connected:

• Need help launching or scaling a SaaS product? Let's talk

Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/

Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin

Want a competitive edge in 2024?

Your brand is the secret weapon you're ignoring.

In this episode, Richard Simms and Carlos Gonzalez chat with Craig Johnson & Blake Howard from Matchstic, a brand identity house. They'll reveal strategic ways to leverage your brand equity.

By treating branding as a differentiation strategy, you can:

• Build a moat around your organization
• Challenge established players
• Command premium pricing
• Attract & retain top talent

Howard & Johnson also discuss how service-based businesses can use AI, scale effectively, and future-proof their organization.

Tune in to learn how to measure your brand's ROI, AI trends, and prioritize efforts for the new year.

Ready to level up your brand strategy?

• Connect with Craig Johnson & Blake Howard via Matchstic.com
• Check out Blake Howard's podcast: A Change Of Brand

Stay Connected:

• Need help with your next tech project? Let's talk
• Follow Richard Simms & Carlos Gonzalez on LinkedIn

Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/

Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin

In this episode of Digital Footprint, Richard Simms sits down with Brian Lyman, the Co-founder and COO of MOVES to explore the boom in veterinary specialty care.

By merging technology with a people-first approach to pet care, the MOVES platform is bringing on-demand board-certified specialists to animal hospitals nationwide.

As a result, pet owners across the country can access potentially life-saving, high-quality care when their four-legged family member may need it most.

Key takeaways to listen for:

• How making smart operational decisions during good times enables your startup to survive bad times.
• Combatting industry-wide  burnout and turnover by empowering veterinary specialists with greater autonomy and decision-making authority.
• Grassroots marketing is still a powerful tool to connect with prospective clients, including direct mail, email, phone banking, and personal introductions.

Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/

Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin

If you're trying to scale your service-based business, this episode is for you!

In June 2016, when Tyrannosaurus Tech was born, we had one goal: build a profitable, purpose-driven company.

With only 9% of small businesses reaching $1 million or more in revenue, we knew the odds were against us. Through determination, we evolved into a seven-figure organization helping people bring their ideas to life..

Now, as we celebrate 7 years strong 🎉 we are sharing our heartfelt gratitude, and the most powerful lessons learned from scaling a service-based business to help you grow faster. 

Lesson #1: Be Militant About Cash Flow
Lesson #2: Good Owners Operate, Great Owners Delegate
Lesson #3: Don't Hire Until It Hurts
Lesson #4: ALWAYS Choose Your Team Over Clients

Stay tuned for Part 2 of this special series.

Do you agree/disagree with any of the lessons or need help with your next tech project? We want to know!

Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/

Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin

Grief is universal. Everyone loses a friend or loved one at some point in life... likely multiple times. When someone passes, friends and family rally around the grievers, eager to support them in their time of need. While the initial rush of support typically passes quickly, the grief carries on. So, how can we better support grievers and honor the memories of those lost?

In this episode, we sit down with Scott Arogeti of Mi Alma. Scott and his team are on a mission to reimagine how we remember those who have passed. Their platform offers a new type of collective support for those experiencing a loss.

Mi Alma acts as a digital place to share memories, centralize support efforts, and improve ongoing communications. A Mi Alma page gives grievers a place to revisit fond memories of those they lost and supporters a clear way to help.

Tune in to hear more about the impact Scott hopes to make with Mi Alma, his perspective on the ever-shifting startup landscape, and more.

Guest-at-a-Glance

💡 Name: Scott Arogeti

💡 What he does: Scott is the co-founder & CEO of Mi Alma.

💡 Company: Mi Alma

💡 Noteworthy: Along with his wife Jordan, Scott built Mi Alma, a digital platform that connects grievers and supporters during the tough times of losing a loved one. On this platform, they can not only share memories of the deceased but also build a community that enables supporters to provide adequate help to grievers during the time of loss and beyond.

💡 Where to find Scott: LinkedIn

Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/

Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin

Did you know that homeschooling is the fastest growing education alternative in the U.S.? In fact, with school unsatisfied families on the rise, the number of homeschooled kids is going up by 10% each year. 

As a parent with two kids being homeschooled, Chris Turner started Moonrise in 2018 with a vision for reinventing education. Through Moonrise, Chris sought to push back on the misconception that kids learn best by having a set curriculum simply dumped into their heads and instead reframe learning as an active process that requires human creativity.

Moonrise offers a beautiful  space where kids can explore, take on real-world projects, be a part of a community, and learn from qualified and specialized learning guides. Initially created as a place for child enrichment and supplemental learning, Moonrise is now shifting to cater more specifically to the homeschooling market.

In this episode, Chris shares more about his journey as an entrepreneur, biggest lessons learned so far with Moonrise, and what he sees as the future of education. 

Guest-at-a-Glance

💡 Name: Chris Turner

💡 What he does: Chris is the Founder and CEO of Moonrise.

💡 Company: Moonrise

💡 Noteworthy: Chris Turner is a tech and education entrepreneur who founded Moonrise as a co-learning space for kids in Decatur, Georgia. The mission at Moonrise is to build a world for kids. They offer a space where students can build things, follow their interests, and learn together. Friendly on-site guides support kids and motivate them to push their limits. Before Moonrise, Chris was the founder of Tenrocket, a company that helped entrepreneurs launch new apps in 10 days for $10K.

💡 Where to find Chris: LinkedIn l Website

Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/

Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin

Did you know that since 2005, 80% of all startups that reached "unicorn" status were started by more than one founder? Or that founding teams with more than one race, gender, or ethnicity on average give their investors a 30% better return? It's true, but 70% of founders surveyed say they struggle to find a co-founder.

Stats like these are what drove our guest, James Oliver, Jr., to start Kabila, an inclusive co-founder matching app. Kabila also provides minority founders with access to incredible resources including mental health therapy, discounted or free legal services, discounts on various SaaS platforms, and more. With Kabila, founders have an opportunity to build an inclusive team and thrive via Kabila's supportive ecosystem.

In this episode, James shares his vision for Kabila, talks about his recent experience of going through Techstars, and explains his "give first" mentality that drives him each day. 

Guest-at-a-Glance

💡 Name: James Oliver, Jr.

💡 What he does: James is the CEO & co-founder of Kabila

💡 Company: Kabila

💡 Noteworthy: James is obsessed with inclusion and has a strong entrepreneurial spirit. James runs several different organizations, and his focus is on supporting entrepreneurs, especially founders of color and parent founders. First, he founded WeMontage, the world's only website that lets you turn digital images into removable photo wallpaper. Then, during COVID, James started the ParentPreneur Foundation, which empowers Black parents to leave a legacy for their children. And finally, he recently started Kabila, an inclusive co-founder matching app and global community for tech startup founders.

In addition, James is the author of The More You Hustle, The Luckier You Get: You CAN Be a Successful ParentPreneur and a single dad of twins.

💡 Where to find James: Linkedin l Website

Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/

Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin

When we think of venture capital, let's be honest, we think about the #1 goal being to make money. That's all well and good, but why don't we just as readily think of venture capital amplifying positive impact? The unfortunate reality is that many people view these two things as at odds with each other. You can either focus on making a lot of money or making a positive impact in the world. What can't it be both? 

In this episode, we sit down with Mark Hubbard, Managing Partner at Renew Capital. Mark and his team are on a mission to dismantle the "growth vs. impact" mindset and remove barriers to capital for bold, diverse founders looking to generate impact at scale. By leading with empathy, Renew Capital is committed to investing in women and historically excluded founders solving some of  society's biggest challenges.

Tune in to hear Mark's perspective on how the startup and investment landscape is changing, his advice for founders, and more.

Guest-at-a-Glance

💡 Name: Mark Hubbard

💡 What he does: He's the managing partner of Renew Venture Capital.

💡 Company: Renew Venture Capital

💡 Noteworthy: Mark has either founded, invested in, or mentored thousands of enterprises — from startups to global corporations — in his almost 30 years in venture capital, global private equity, and institutional asset management. He has directed billions of dollars of capital, launched one of China's most successful asset management JVs, founded a global private equity firm, and built innovation centers for cities and states.

💡 Where to find Mark: LinkedIn

Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/

Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin