Learn how to avoid being the underdog that takes the hard route, reactive, and overcompensating, by becoming proactive

Find out why you need to distance yourself from your profession for you to find your life purpose

Discover how to use 'your story' as a clue to figure your life purpose and avoid being stuck in your mind, going around in circles with incongruent messages and ideas

Resources/Links:

www.brandsashka.com/brand

www.brandsashka.com/books

Summary

Sashka Hanna - Rappl is a Leadership Accelerator and Brand-Marketing-Strategist.

She is the founder of BrandSashka, Creator of Brand Your Soul®, Soul Brand Marketing®, Author of Soul’d Out: Your Guide to finding your life purpose, International Speaker, Podcaster of the No Name Brand Podcast, Business and Branding Strategist.

In this episode, Sashka shares how dormant leaders with an underdog mentality use their life purpose to build a brand that influences a generation. She explains how to turn underdog leaders from I can’t into I can. To go from no-name to brand leader using creativity, humor, imagination, and wisdom.

Check out these episode highlights:

01:03- Sashka's background as an award-winning brand strategist, international, speaker, and author

01:53- Her ideal client: creative visionary, dormant leaders with the underdog mentality

02:18- The biggest problem of her client, taking the client from unknown to being seen, acknowledge and visible

02:47- Some of the typical symptoms that the dormant leaders experienced before coming to Sashka

03:50- Common mistakes of Sashka’s ideal client; being reactive and not proactive

05:00- Sashka’s Valuable Free Action: Find your life purpose by being distant to yourself from your profession and your worth

06:30- Sashka’s Valuable Free Resource: Learn about branding, business and content marketing by visiting the websites: brandsashka.com/brand

Tweetable Takeaways from this Episode:

“...Your profession amplifies your life purpose” -@brandbysashkaClick To Tweet

“We are so accustomed to seeing the profession as our life purpose.” -@brandbysashkaClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone a very warm welcome to marketing the invisible. My name is Tom Poland beaming out to form on the sand next to the waves a little castaways beach in Australia joined today by Sashka Hanna-Rappl.

Tom Poland: Sashka, where are you hanging out?

Sashka: I am hanging out in the Austrian Alps.

Tom Poland: You're really good. I mean we're in the summer here it's 32 degrees which is I don't know some 103 Fahrenheit or something and it's humid and is Tropical Storm overhead and you're sitting there on the Austrian Alps probably just coming out of the depths of winter. A little birdie told me you've already been for a walk with your dog this morning and did not freeze to death. So congratulations on that. Folks I Really wanted Sashka on the show because she's the at the absolute opposite end of the spectrum to the road that most people walking down which is copying their competitors.

Tom Poland: And as I always say you're never going to get ahead of your competition by following them by copying what they do. So Sashka is a breath of authentic genuine fresh air and she's been revolutionizing the brand building industry simply by being authentic and inviting her clients...