059: How to use YouTube to grow your motion design business w/ Ben Marriott

Creating tutorials is a great way to get your name out there and promote your work. Social media channels like YouTube are wonderful platforms for making this happen, but figuring out where to start can be a challenge. Today’s guest started his tutorial channel just under a year ago and he’s already amassed an incredible following. Ben Marriott is a freelance motion designer and YouTuber from Australia. Specializing in 2D design, Ben illustrates and animates short humorous videos and gifs to create tiny stories. He recently started his own YouTube channel where he posts tutorials and behind-the-scenes videos to share his how he does his work. Today, Ben and I chat about how you can use YouTube as a teaching platform to help grow your motion design business. If this is something you’d be interested in doing too, Ben explains why it’s easier to break into than many think. As Ben says, your unique voice and perspective can benefit others, even the topic has already been covered. We also discuss how to manage your use of social media in a stress-free way. It’s easy to get overwhelmed when promoting yourself online. To help you avoid this, Ben explains how you can use Instagram and other platforms successfully without posting every day.    In this episode: The benefits of creating tutorials to share your skills with others What many motion designers want to learn about from others in the field Using Bilibi to gain access to a Chinese audience  Posting to social media without letting it take over all your time Why posting with consistency is essential to successfully using social media Ben’s process for researching, making, and promoting his tutorials How you can monetize your videos through sponsorships Ben’s equipment recommendations for recording stellar tutorial videos   Quotes “Anything I do to help myself grow an audience is going to make what I want to do in five years a lot easier.” [4:15] “It will fill up your whole day trying to post work that you’ve done. You’ll have no time to actually make any work.” [11:56] “Obviously the content has to be good, but if there’s no appealing thumbnail or title, no one will click on it.” [26:14] “Don’t think that everything is covered. Your opinion on something and your method of doing it, the way you communicate, might get through to different people.” [28:13]   Links Find Ben Marriott online Follow Ben on Instagram | YouTube   Episode 43 with Kelsey Brannan Matt Wilson Spark AR Social Blade Social Bluebook Getting Things Done by David Allen OBS   Podcasting and Youtube Gear Canon M50 Rhode Podcaster Mic Rhode Procaster Mic Blue Yeti Mic Scarlet 2i2 focusrite audio interface   Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter, Facebook, or Pinterest. To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help. Subscribe on iTunes. Podcast music licensed by Big Waves sonosanctus.com dankoch.net Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.