One thing that health coaches can utilize is more data. And since one of the basic tenets of health coaching is the concept of bio-individuality, nothing can give us more precise data than genetic testing. Imagine being able to help clients get specific results that are unique only to them, without the time it takes for trial and error? The value of this is priceless.

To discuss how a health coach can get their hands on this, we invited Joe Cohen to the show. Joe is the founder of SelfDecode, the ultimate biotech software platform for DNA and lab-based health recommendations. Joe leads a team of MDs, PhDs and engineers to help thousands of people take their health into their own hands with the health data they obtain through specialized testing.