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Public Relations is now a function of the CX - Customer Experience. Listen to how you can be at the mercy of customers, or employees, or can benefit from them as evangelists for your business. Listen to our Dyson story - and ask yourself if your company creates the same customer experience for the whole family.

The question is can you mitigate or amplify the opinions of your customers, employees or partners?

This is why it matters: according to a 2018 survey - 40% of the total population of 7.6 billion – 3.03 billion – are active on social media 116 minutes a day. That’s a staggering 42,340 minutes a year. And apparently Brightlight says that:

• 90% of consumers used the internet to find a local business in the last year, with 33% looking every day 
•  82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews 
•  The average consumer reads 10 reviews before feeling able to trust a business 
•  Only 53% of people would consider using a business with less than 4 stars 
•  The average consumer spends 13 minutes and 45 seconds reading reviews before making a decision 
•  Among consumers that read reviews, 97% read businesses’ responses to reviews 
•  67% of consumers have now been asked to leave a review for a local business - with 24% of these being offered a discount, gift or cash in return

For employee engagement look at the excellent British platform Mo.work

Learn how research can even be used in press releases, like this one by JD Power for their rankings of consumer preferences, including of Dyson vacuums. We're fans, are you?

Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.

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EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.

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