The latest wave of social platforms has a new market leader in Tik Tok, but that’s only the latest round of the escalating pace of change that digital marketing endures. New platforms. New MarTech. But how are the B2B and B2C innovators and market leading brands still winning whilst everything is changing? Spoiler? It’s through smart, creative content and outrageously good customer experience insight and design. Proof points / stories may include (for either option):
1. How Auckland Rugby League went from no social media presence only a few months ago to posting Tik Toks that have nearly 200,000 views.
2. How Journey Digital is turning being completely customer focused into a strategy for getting famous.
3. How a leading New Zealand healthcare brand is creating customer intimacy at scale by creating ground-breaking application specifically for people aged over 70. The app is the result of 250 hours of cx research, interviews, user-testing, and resulted in a poem being written and performed about it.
4. How New Zealand’s internationally renowned ski fields used extensive customer research to win new fans and make their old fans come back (and love them even more) after the pandemic.

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