Is LinkedIn video the biggest missed opportunity in B2B marketing right now? With over 1 billion users but only roughly 3% posting content, the potential to stand out is massive - if you know the rules.

In this episode, LinkedIn expert Louise Brogan joins Luke Sherran to reveal exactly what is working on the platform right now. We dive deep into the new "360 Brew" AI algorithm, why commenting might be more powerful than posting, and the "COPE" strategy that turns one hour of work into six months of content.

If you are tired of "AI slop" and want to build real authority and get clients (not just likes), this conversation is the blueprint you need. In this episode, you will learn:

• The "COPE" Method: How to Create Once and Publish Everywhere to maximise ROI. 
• The Algorithm Shift: Why LinkedIn is prioritising "Lost in Distance" and specific niche content.
• Video Strategy: Vertical vs. Landscape, and why less than 60 seconds is the sweet spot.
• The Engagement Hack: Why your comments are getting more visibility than your actual posts.
• Newsletter Power: How to get into your prospect's email inbox directly through LinkedIn.
• Networking Secrets: How Louise’s strategy got her an invite to meet King Charles at Buckingham Palace.

About the Guest: Louise Brogan is a renowned LinkedIn expert, international speaker, and host of the LinkedIn with Louise podcast and YouTube channel. She helps businesses and B2B professionals raise their visibility and get clients through strategic LinkedIn marketing.