Video podcasts could be the missing piece in the marketing for many businesses. Every business should now be aware of the importance of video and video marketing, but although they may understand that it's something they should be doing, there are many things that stop them from creating video content.

Like anything, talking to camera well is a skill that is learned over time and with lots of practice. Feeling uncomfortable in front of the camera, or having camera anxiety can be a major barrier for a lot of business owners. But having a filmed conversation in front of cameras, in an environment like a podcast studio, can yield excellent results.

That footage can also be incredibly versatile, so one single episode could produce an audio file, one long form piece of content, several shorter-long form videos, and lots of short form content that can be distributed across multiple platforms. This provides a huge amount of reach and incredible ROI for a small investment.

In this episode, Luke and Sadie Sherran talk about the top 10 video marketing mistakes that businesses and creators make, and how they can fix them. They are co-owners of the digital marketing agency, Falkon Digital, and have extensive experience and success working with platforms like YouTube, TikTok, Instagram, Facebook and LinkedIn.

When it comes to video marketing, there are a number of potential pitfalls that can be avoided by business and creators. They share some of their experiences from working with a range of commerical clients, with actionable insights on how to improve your own video marketing.

In the latest episode of the Falkon Digital Podcast, we're joined by YouTube expert Tom Martin to talk about YouTube optimisation and YouTube keyword research. Tom is the owner of a company called Channel Fuel, which helps some of the worlds largest media agencies, Fortune 500 companies and independent creators grow their YouTube channels.

Tom has a wealth of experience working with some of the biggest YouTube channels around, including Dr Who, Top Gear, Mr Bean and many more, and driving huge growth to the channels. To find out more about Tom and sign up for world-class education, expert coaching and join a community of YouTube experts and channel managers.

Luke and Sadie discuss whether you should ever buy an audience and engagement on social media. Is there any advantage to buying subscribers and likes on YouTube, followers and likes on Instagram and Facebook. What would be the benefit? Is it purely for perception and vanity? What are the consequences?

In this episode, Luke and Sadie Sherran from Falkon Digital discuss IGTV, the new video platform for Instagram. Along with their initial thoughts on the platform, they discuss whether or not IGTV is a viable alternative to YouTube, and if it could replace YouTube in the future.

In this episode we discuss some key factors that determine website speed and performance, and a whole range of related subjects. In the podcast there is Luke Sherran and Sadie Sherran from Falkon Digital, joined by Chris Simmance from Under2.