top making videos for yourself, and start making videos your customers actually want to watch.

In Episode 4 of The Video Marketing Podcast by Falkon Digital, host Luke Sherran is joined by Jack Leigh, Creative Director of the world-class video production agency, Eight Engines.

They dive deep into the "Audience-First" approach - a strategy to find the perfect sweet spot between your business messaging and what your audience actually finds entertaining. Jack debunks the biggest myths in video marketing (including the "goldfish attention span" theory), explains why short-form video is actually harder to make than long-form, and discusses the rising tide of AI and how it will likely change the landscape of the industry.

If you are a business owner or marketer looking to move beyond vanity metrics and create video content that drives real results, this episode is for you.

In this episode, we cover:

The "Venn Diagram": How to balance what you want to say with what your audience wants to watch.

The Vanity Metric Trap: Why view counts are misleading, and which metrics and outcomes really matter.

Short-Form Reality Check: Why 15-second videos are harder to make than long-form videos

Real-life examples of creativity in a "boring" sector: How Eight Engines turned boring plumbing regulations into a "Taskmaster" style game show.

AI in Video: What is the impact of AI going to be in this industry and for business owners?

Production Secrets: Why 2 hours of prep is well worth the time investment if it saves 5 minutes on set