If you’ve been selling on Amazon or eBay, chances are you already have a working strategy in place. But if you are venturing into Walmart Marketplace, the same strategy might not work for you.

In this episode, Carrie Miller talks about the exact strategies that made her succeed in Walmart Marketplace, even when her products are at a higher price; from effective keyword strategy to paid advertising.

Carrie Miller is a Senior Brand Evangelist from Helium10 and Walmart.com expert. Carrie has been in the e-commerce industry since 2016 and has worked at both of the e-commerce software goliaths – Jungle Scout and Helium10. 

[00:01 - 07:06] Opening Segment 

• From a struggling sales job to a Walmart Marketplace expert
• What makes Walmart different from other platforms
  • Less competition and more exclusivity

[07:07 - 17:42] Getting Started with Walmart Marketplace

• Selling on Walmart vs Amazon
• Walmart Rich Media Strategy
• Importing reviews from Shopify to Walmart
• Walmart's PPC Advertising strategy can help drive more sales

[17:43 - 27:59] Walmart vs. Amazon: A comparison of Keywords Strategy

• Want some Amazon refunds? Check out GETIDA
  • Promo code: FTM400
• Finding the best keyword for your listing using Helium 10
• Neglecting Spanish keywords? Here’s how you could use it to your advantage
• Get your products listed on Walmart.com! Carrie shares the step-by-step process

[28:00 - 35:41] Helium 10 for Walmart

• Use product variation to list more about your products
• How Helium 10 Helps Walmart.com Marketplace Sellers
• David shares with Carrie his wishlist to be included in Helium 10

[35:42 - 41:46] Closing Segment 

• The Fire Round
• Connect with Carrie

Quotes 

 “That's kind of my strategy, if it has demand on Amazon, I'm certain that it's going to have demand on Walmart.” - Carrie Miller

“Well, that's [giving up] going to separate the people who are going to get on it and those who aren't, because then once you give up, they're giving up that opportunity. [to succeed]” - Carrie Miller

Connect with Carrie Miller at https://www.helium10.com/author/carrie-miller and join the Helium 10 Facebook group at www.facebook.com/groups/Helium10Users to know more!

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Resources Mentioned

Helium 10

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The Count of Monte Cristo

GETIDA

 

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