The Principal Podcast

How to Win Complex Consulting Engagements With Alastair Mitchell-Baker


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Alastair’s work sits at the intersection of structure, behaviour, and strategy. At Tricordant, he has guided leaders through significant organisational challenges by combining behavioural science with practical, co-created design methods. His approach is rooted in clarity, collaboration, and designing environments where people and organisations can perform sustainably.

He has also played a longstanding role in shaping the organisation design field through the European Organisation Design Forum, while contributing to leadership practice in healthcare, nonprofits, and complex systems. Consultants will appreciate his nuanced view on diagnosing problems, building trust with senior decision-makers, and designing change that actually sticks.

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Proposed Interview Structure:

1. What originally sparked your interest in organisation design and OD, and how did that journey lead you to founding Tricordant back in 2005?

2. Across all the work you do today, what are the core organisational challenges you’re most focused on helping leaders solve, and why are those the problems you care about most?

3. When you look at Tricordant’s client base, who are the ideal organisations and leaders you tend to serve best, and who are the real decision-makers involved in approving and shaping your consulting engagements?

4. How do clients typically find you and your team, and what marketing or reputation-building approaches have reliably worked for Tricordant over the years? Current Aquisition Channels: Referral, Webinars, Tender Sub Question: What’s your perspective on podcasts as a marketing tool for consultants and OD practitioners?

5. For the type of system-level and organisation design work you do, the sales cycle can be long. What does your process usually look like from first conversation to securing commitment from senior leaders?

6. You’ve worked with many clients over extended periods. What do you and your team do to retain clients, strengthen long-term relationships, and ensure they keep coming back to work with Tricordant?

7. As a consultant and firm leader, where do you currently find yourself most stuck, if at all, in your work or in the evolution of Tricordant?

8. Looking ahead, where do you see the biggest opportunities for your consulting practice, and for organisation design more broadly, over the next few years?

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Know more about Alastair Mitchell-Baker

Website Link: http://www.tricordant.com/

Connect with Alastair Mitchell-Baker on LinkedIn

LinkedIn link: https://www.linkedin.com/in/alastair-mitchell-baker-a01babb/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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The Principal PodcastBy GHA Marketing