Listen to this podcast with Ross O’Neill, Senior Account-Based Marketing Manager EMEA, at Cloudera, and learn how how to win friends and influence people with ABM. You will also get an example of a winning ABM campaign.

Check out Ross articles about “How to win friends and influence people with ABM: 15 tips for better sales and marketing alignment” here:

https://www.linkedin.com/pulse/how-make-friends-influence-people-abm-15-tips-better-sales-o-neill/ (Part 1)

https://www.linkedin.com/pulse/how-win-friends-influence-people-abm-15-tips-better-sales-o-neill/ (Part 2)

https://www.linkedin.com/pulse/how-win-friends-influence-people-abm-15-tips-better-sales-o-neill-1e/ (Part 3)