By Jakob Löwenbrand
5
33 ratings
The podcast currently has 145 episodes available.
How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful?
While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person.
Josh specializes in helping sales professionals refine their phone and email prospecting techniques. With years of experience, Josh has coached countless teams on selling without pushing or convincing.
In this episode, Josh shares practical advice on the best approach to phone and email prospecting and pitfalls to avoid when reaching out to B2B clients.
Join the conversation and learn about:
Connect with Josh on LinkedIn:
https://www.linkedin.com/in/josh-braun/
Visit the Braun Training website:
https://joshbraun.com/
What does effective demand generation look like for a fast-growing B2B SaaS company?
In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space.
During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled the company's success.
Join us to explore:
Whether you’re curious about scaling demand generation or leveraging data to improve marketing outcomes, this episode is packed with actionable insights.
Direct mail is your secret weapon in a world of digital overload.
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In this episode of Tech Marketing Trends, Jakob Löwenbrand interviews Melissa Kwan, Co-Founder and CEO of eWebinar, about the growing impact of on-demand webinars in modern marketing strategies.
Join the conversation to explore:
Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissakwan/
What does agile marketing look like in action?
Get the full rundown from agile marketing expert, Andrea Fryrear. Andrea is the CEO and Co-Founder of AgileSherpas and author of Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization.
In this episode, Andrea shares practical advice on the best approach to follow and pitfalls to avoid when adopting agile marketing methodology.
Join the conversation and learn about:
Connect with Andrea on LinkedIn: https://www.linkedin.com/in/afryrear/
In this episode of Brightvision’s podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund.
Join the discussion to learn more about:
Whether you are a marketing professional or a sales leader, this episode is not to be missed. Get valuable insights and practical tips from one of the best in the industry!
Connect with Riikka on LinkedIn: https://www.linkedin.com/in/riikkasoderlund/
Visit the Katana Cloud Inventory website: https://katanamrp.com/
Ever wondered how AI could level up your prospecting on LinkedIn?
In the latest episode of Brightvision's podcast series, Tech Marketing Trends, we explore this notion with Jason Tan, founder of Engage AI. Jason is a leading expert in leveraging artificial intelligence to transform how businesses identify and engage potential clients on LinkedIn.
Join the discussion to learn more about:
Connect with Jason on LinkedIn: https://www.linkedin.com/in/jpctan/ Visit the Engage AI website: https://engage-ai.co/
In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100.
Robert is also a leading authority on content marketing. His journey began as the CMO of a startup software company, where he pioneered innovative content strategies to compete against industry giants. Today, Robert continues to guide organizations worldwide in optimizing their content marketing efforts through his consulting firm.
Tune in to this episode and learn about:
And much more!
Get in touch with Robert on LinkedIn: https://www.linkedin.com/in/robrose/
Visit The Content Advisory website: https://contentadvisory.net/
Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies.
Tune in to this episode and learn about:
And much more!
Get in touch with Alisha on LinkedIn: https://www.linkedin.com/in/alishalyndon
Visit the Momentum ITSMA website: https://momentumitsma.com
Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy.
Tune in to this episode to learn how behavioral economics can help businesses understand their customers’ subconscious decision-making process and make them purchase from you. Melina shares valuable insights on the importance of understanding psychological factors in decision-making in B2B sales and highlights the challenges of selling to diverse stakeholders.
She also talks about B2B pricing strategies: The importance of distinguishing between quality versus value, the role of confidence and communication, and how to use behavioral economics in pricing strategies to boost sales.
Get in touch with Melina on LinkedIn: https://www.linkedin.com/in/melinapalmer/
Visit the The Brainy Business website: https://thebrainybusiness.com/
The podcast currently has 145 episodes available.