Tech Marketing Trends

What does it take to create demand and stand out in today’s competitive markets, like HR tech?

In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themselves. Drawing on her extensive expertise, Deanna shares actionable insights into creating strategies that resonate with the right audience and drive long-term growth.

In this episode, Deanna breaks down:

If you’re looking for practical advice to create demand and stand out in industries like HR tech, this is an episode you won’t want to miss!

Connect with Deanna on LinkedIn: https://www.linkedin.com/in/deannashimota

How can businesses adapt qualitative research methods in a post-pandemic world to uncover new opportunities and better understand their customers? 

David Schneer, a qualitative research expert, CEO of Merrill Research, and author of Backbone, shares strategies to transform business decision making through deeper customer insights. 

Tune in to this week's episode with David Schneer to discover: 

Connect with David Schneer on LinkedIn:https://www.linkedin.com/in/schneer1merrillresearch 

Visit Merrill Research's website: https://merrillresearch.com/ 

In this episode, we’re exploring a cornerstone of growth and innovation in the tech industry—Go-to-Market Partnerships.

Joining us is Barrett King, a seasoned expert in crafting and scaling successful GTM partnerships. With years of experience at HubSpot and now leading initiatives at Ramp, Barrett has a wealth of insights into building strategic alliances that drive transformational growth.

In this episode, Barrett shares his journey and expertise on:

Whether you’re looking to deepen your understanding of GTM partnerships or seeking actionable advice to enhance your strategy, this conversation is one you won’t want to miss.

Connect with Barrett on LinkedIn: https://www.linkedin.com/in/barrettjking/

What does it take to achieve operational marketing excellence?

Peter Mahoney, author of The Next CMO: A Guide to Operational Marketing Excellence, joins us to explore this question. Peter is a seasoned marketing and sales leader, former CMO of Nuance Communications, and currently the Chief Commercial Officer at GoTo. Drawing on over 35 years of experience, Peter shares insights into the evolving role of the CMO, the increasing importance of financial accountability in marketing, and the distinction between leading and running a marketing organization.

In this episode, we explore:

Join us as we unpack Peter’s perspectives on transforming marketing organizations to meet the challenges of today’s dynamic business landscape.

“Most sales people’s walk does not match their talk.”

With decades of experience in sales coaching and consulting, Larry brings a wealth of insights on how to differentiate yourself in a crowded market by leading with trust, authenticity, and disciplined habits.

Join the conversation to learn about:

Ready to rethink your approach to sales and discover how trust can make a meaningful difference to your performance?

We already know that AI helps us speed things up and save a ton of time, but do we know how to use AI to open the door to new marketing tasks and opportunities we would not have considered before?

In this episode, Mike Allton, CMO at Agorapulse and founder of The Social Media Hat, shares essential strategies for using AI to optimize efficiency, enhance personalization, and tackle ethical considerations in marketing.

• The transformative impact of AI on content creation and time-saving in marketing

https://www.linkedin.com/in/mikeallton/

Visit the Agorapulse website: https://www.agorapulse.com/

Visit The Social Media Hat website: https://www.thesocialmediahat.com/

AI in sales has been a hot topic for a while, but have you mastered the art of incorporating AI efficiently into your sales processes yet?

Tune in as we unpack the journey of applying AI to maximize sales success with industry expert Daniel Brodyansky. With experience across renowned companies like Microsoft and RSM, Daniel guides us through the evolving landscape of sales, sharing insights on how B2B sales professionals can thrive with new technologies.

In this episode, Daniel discusses his personal journey with AI, from the initial learning curve to crafting data-driven strategies that enhance productivity in every sales stage.

Join the conversation to discover:

• How AI can revolutionize daily sales tasks, from prospecting to closing

You can also have a look at Daniel's game-changing course, AI for The Strategic Seller

What does AI in digital marketing look like in action?

Get the full scoop from AI and content marketing expert, Andy Crestodina. Andy is the Co-founder and Chief Marketing Officer at Orbit Media and a recognized expert in web design and user experience.

In this episode, Andy shares practical advice on how AI is transforming everything from website optimization to content creation and user experience.

Join the conversation and learn about:

• How AI can improve digital strategies and website UX

Tune in for actionable insights on the future of AI in digital marketing.

Visit the Orbit Media Studios website: https://www.orbitmedia.com/

How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful?

While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person.

Josh specializes in helping sales professionals refine their phone and email prospecting techniques. With years of experience, Josh has coached countless teams on selling without pushing or convincing.

In this episode, Josh shares practical advice on the best approach to phone and email prospecting and pitfalls to avoid when reaching out to B2B clients.

Join the conversation and learn about:

• Why phone prospecting remains a powerful tool in an age dominated by digital communication

Connect with Josh on LinkedIn:

https://www.linkedin.com/in/josh-braun/

Visit the Braun Training website:

https://joshbraun.com/

What does effective demand generation look like for a fast-growing B2B SaaS company?

In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space.

During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled the company's success.

Join us to explore:

• The journey of Supermetrics from a startup to a major player in marketing data solutions

Whether you’re curious about scaling demand generation or leveraging data to improve marketing outcomes, this episode is packed with actionable insights.