Tech Marketing Trends

How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools?

• How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process information

And much more!

Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/

Visit the Storylogick website: https://storylogick.com/

What does B2B sales success look like today? You are about to find out!

This week’s podcast guest is a leading authority in B2B sale strategies. Best-selling author and keynote speaker, Tony Hughes, is the CEO and co-founder of Sales IQ Global, a professional training and coaching agency that helps some of the biggest global B2B brands to transform their sales results.

Tune in to this episode and learn about:

• The most significant changes that happened in B2B sales over the last few years

And much more!

Get in touch with Tony on LinkedIn: https://www.linkedin.com/in/hughestony/

Visit the Sales IQ Global website: https://www.salesiqglobal.com/

Are you leveraging LinkedIn ads as part of your growth strategy? Then this episode is for you!

This week's guest is AJ Wilcox, LinkedIn ads guru and founder of B2Linked, an agency specializing in LinkedIn ads. Andrew shares strategic insights on how to optimize ad campaigns with LinkedIn’s unique advertising capabilities.

Tune in to learn about:

- What differentiates LinkedIn as the advertising platform to communicate with your target audience

- What significant changes LinkedIn has made to its advertising platform in the last year and how these       changes impact advertisers

- Audience segmentation and LinkedIn’s targeting capabilities

And much more!

Get in touch with AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/

Visit the B2Linked website: https://b2linked.com/ 

Are you planning to launch a new, cutting-edge tech product? How will you bring it to the larger market? How do you avoid getting stuck in the marketing chasm: the adoption gap between early adopters and mainstream users?

Paul also elaborates on marketing strategies for tech companies today as apposed to 30 years back and speaks about common pitfalls that companies face during the innovation adoption phase.

Get in touch with David on LinkedIn: https://www.linkedin.com/in/paul-wiefels-6a8162/

Visit the Chasm Group website: https://chasmgroup.com/

Ready for a double dose of inspiring insight-sharing?

Kyndryl is the world’s largest provider of IT infrastructure services with customers in more than 60 countries. Maureen and MariCarmen explain how Account-Based Marketing (ABM) became the core of Kyndryl’s marketing strategy. They discuss the challenges and experiences they encountered during their journey to become an independent company, like scaling ABM practices and educating the ABM team on methodology within such a large organization.

Both MariCarmen and Maureen are passionate about the role of people and culture in the company’s success and highlight the importance of innovation, empathy, and trust in Kyndryl’s culture.

Maureen Muthua

This week’s podcast episode with David Schneer, CEO of The Merrill Institute, explores the intriguing world of non-verbal communication and its impact on everyday interactions with clients and colleagues in the B2B Tech landscape.

David shares fascinating insights on nonverbal behavior and how your body language can build credibility and trust with customers. He also talks about non-verbal communication the the world of online meetings and remote work and gives some interesting pointers about what we should pay attention to in a virtual setting.

If you want to sharpen your strategic communication and learn more about “listening with your eyes”, make sure to tune into this episode.

David is one of only a few Certified Body Language Master Trainers in the world.

Get in touch with David on LinkedIn.

Visit the Merrill Institute website.

Our guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author.

Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate.

In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA. He shares his discovery that innovation is not just about major disruption but also systematic and continuous innovation. Ben challenges the notion that all innovation is accomplished by some prodigy within the team or a genius leader: Innovation is everybody’s business - every member of an organization can contribute! 

Ben also talks about the influence of middle management in innovation and how roles and tasks need to be clearly defined with embedded processes for innovation to succeed.

Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/ben-m-bensaou

Visit his website: https://benbensaou.com

Founder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant.  Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement.

In this comprehensive podcast episode, Paul talks about sales enablement and what is involved in empowering customer-facing teams to successfully differentiate themselves through exceptional customer experiences instead of relying on product features or pricing. He also talks about the concept of Customer Journey Enablement, a term coined by the Revenue Flywheel Group.

Last but not least, Paul tells us about tech game changers in the sales landscape that he is excited about.

Get in touch with Paul on LinkedIn: https://www.linkedin.com/in/paulrbutterfield

You can visit Revenue Flywheel Group’s website here: https://www.revenueflywheelgroup.com

In general, prospects don't trust sales people. How does your sales team overcome this challenge?

95% of sales happen in the first hour and Andrew holds that earning someone's trust happens within this first hour.

https://www.linkedin.com/in/andrewsykes1/

The link to his website is as follow:

https://habitsatwork.com/

What makes a good story, and how does one best structure it?

Storytelling speaker and best-selling author Philipp Humm has a proven track record of hosting workshops, keynotes, and 1:1 coaching to leading organizations like Google and Uber. He helps businesses become more persuasive by using stories in their day-to-day interactions. 

In this podcast episode, Philipp shares how to build short business stories to use in sales pitches or conversations to form a connection or differentiate your brand. He emphasizes the importance of the structure as the foundation of storytelling and shares his formula for a simple, yet effective structure.

In the end, what people most care about is how you can solve their problems. Tune in to find out how to use experiences to craft relevant business stories that sell.

To learn more about Philipp, have a look at his website