In this episode of The 8-Figure Product CEO, Luke Peters sits down with Eli Portnoy — a seasoned founder who's built and sold two successful companies and is now on his third, BackEngine. Eli shares his journey from building a location-based ad network to launching a cutting-edge AI platform focused on helping businesses deliver better customer service at scale.

You'll hear real stories behind his $20M and $40M exits, why staying close to your customers matters more than ever, and how physical product companies can use AI to scale without losing their human touch.

If you're a founder looking to scale smarter and position your business for a successful exit, this one’s for you.

🔥 In This Episode:

• Eli’s startup journey and major exits

• Why most brands lose customer insight as they grow

• How BackEngine is changing customer feedback

• Real tips for founders scaling a physical product company

• What to do before you think about exiting

💡 Take the Exit Readiness Test: Find out how close your company is to a high-value exit. In 5 minutes, get a customized scorecard: apexceo.co