Atlas of Chiropractic

How to WIN in business, practice, and life with Dr. Christine Zapata


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Dr. Christine Zapata is a Blair Upper Cervical Chiropractor, clinic director at Emerald City Spinal Care, and success coach. She's been in private practice for 14 years and has successfully navigated various roles in chiropractic practice including associate Dr., solo DC, and lead Dr. training associates. 

This episode is heavy on business content including:

  • the keys to successful associate relationships
  • characteristics of lead docs and associates and how to know where you fit
  • sales as "goal oriented communications"
  • advice for new or established DCs having trouble communicating the importance of care with clients/patients
  • the myth of work-life balance and how to set yourself up for longevity with systems for recuperation
  • Dr. Zapata has also successfully developed and implemented a Community Benevolence Campaign that has not only benefited her community throughout the pandemic, but has garnered her national media attention. Dr. Zapata is offering her guide for how to implement this strategy for free to our listeners! To access the guide, simply email Dr. Zapata at: [email protected] and request the guide.


    If you'd like to connect with Dr. Zapata for coaching, consulting, or advice - visit drchristinezapata.com.

    Be sure to subscribe to the Blair Technique Podcast and share it with a colleague or friend. Let us know how we're doing to suggest a guest by contacting us at [email protected].


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    Atlas of ChiropracticBy Dr. John Stenberg & Dr. Cameron Bearder

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