In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook explore how the patient journey has radically transformed in today's digital-first world. 

They discuss how upper cervical chiropractors can adapt to changing patient behaviors shaped by AI, social media, and multichannel discovery. From building trust before patients even step into the office, to engaging them with video content, reviews, and consistent follow-up, the conversation emphasizes how practices can convert awareness into lifetime care. 

Listeners will gain actionable insights on creating stronger connections, retaining patients long term, and ultimately building thriving practices in a distracted world.

Dr. Bill Davis on the UCM Podcast

As a chiropractic student, it's easy to get caught up in tests, grades, and the looming pressure of board exams—but real preparation for your future goes far beyond the classroom. 

In this episode, Dr. Bill Davis shares five powerful lessons that most schools won't teach you, but every successful chiropractor must learn. From building relationships with mentors and mastering communication, to understanding business, protecting your own health, and diving into upper cervical training early, these insights are designed to help you avoid common mistakes and step confidently into practice. 

Whether you're just starting out or halfway through, this message will challenge you to think bigger, prepare smarter, and lay the foundation for a thriving career in chiropractic care.

In this inspiring conversation, Dr. Stan Dombroski shares his 22-year journey of building and expanding a successful NUCCA practice in Zeeland and Grand Rapids, Michigan. 

From the terrifying early days of opening his doors with no business knowledge, to creative grassroots marketing with nothing but a SAM unit and bottled water, Dr. Stan reveals the lessons he's learned about persistence, growth, and leadership. 

He discusses the transition from solo practice to managing multiple associates, the importance of culture and communication between clinics, and how pursuing NUCCA board certification gave him clarity and renewed passion for the process. His story is one of faith, grit, and staying focused on excellence in removing atlas subluxations, so patients can live fully.

Dr. Bill Davis on the UCM Podcast.

In this episode, Dr. Bill Davis reveal The Atlas Engine—the only AI-powered growth system built specifically for upper cervical practices.

Discover how top UC clinics are booking patients around the clock, capturing invisible website traffic, reactivating past patients, and scaling without the chaos.

If you're tired of inconsistent growth and want a proven system that fills your calendar while freeing up your time, this conversation is a game-changer.

In this episode of the UCM Podcast, Dr. Bill Davis tackles a question that every upper cervical chiropractor has wrestled with at some point: How much should I really be spending on marketing? Whether you're just starting out and trying to break through $20K a month, or you're managing multiple associates and looking to scale, your marketing budget can make or break your growth. 

Dr. Davis shares real-world benchmarks, insights from the 7 Growth Stages of Upper Cervical Practice, and practical tips on balancing visibility, patient flow, and return on investment. If referrals alone haven't been enough to keep your practice growing, this conversation will help you set a smart, stage-appropriate budget so you can reach more people in your community and keep your practice thriving.

Dr. Brian Pokorski on the UCM Podcast

In this episode of the UCM Podcast, Tony Hook interviews Dr. Brian Pokorski who shares his unique journey into upper cervical care, his eclectic approach to technique, and the systems he's built to prepare for the right associate. From past hiring missteps to a fully developed onboarding and training plan, Dr. Pokorski explains how to avoid common pitfalls and create a win-win relationship that serves both the doctor and the patients.

Dr. Bill Davis and Tony Hook on the UCM Podcast

In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook tackle a common but risky temptation for upper cervical chiropractors—starting a practice by renting a single room in a gym, wellness center, or other shared space.

 Drawing from over a decade of experience helping more than 300 doctors grow their practices, they break down why this seemingly low-cost, low-risk approach often leads to long-term struggles, from limited branding and marketing control to stunted growth and patient confusion. 

Through real-world case studies—one ending in closure within a year, the other achieving steady growth and high patient conversions—they reveal the critical advantages of having your own dedicated space from day one. 

Whether you're launching your first clinic, considering a second location, or split between part-time offices, this candid conversation offers the mindset shifts, practical strategies, and success stories you need to start strong and set your practice up for lasting success.

Dr. Jennifer Sheppard on the UCM Podcast

In this inspiring episode, Dr. Jennifer Sheppard shares her 32-year journey in NUCCA upper cervical chiropractic—from being mentored as a student by Dr. Clark, to building a thriving family-oriented practice in Oklahoma City. She opens up about the early challenges of patient care, balancing motherhood and homeschooling, mentoring associates, and how her practice has adapted to serve a changing world. 

Dr. Sheppard's heart for healing and commitment to life-long learning shine through as she offers timeless wisdom and encouragement for fellow upper cervical chiropractors.

In this groundbreaking episode of the UCM Podcast, Dr. Bill Davis unveils Invisible Lead ID, a revolutionary feature within the new Atlas Engine™ that's transforming how Upper Cervical Practices connect with potential patients.

Learn how cutting-edge AI technology—once only available to Fortune 500 companies—is now empowering small practices to identify anonymous website visitors and even reach high-intent searchers who never visit your site. If you're tired of missed opportunities and ready to turn clicks and searches into real appointments, this episode is a must-listen.

In this episode of the UCM Podcast, Dr. Davis sits down with Dr. Barbara Read from Ames, Iowa, to explore her incredible journey from a new graduate learning NUCCA under the legendary Dr. Dickholtz Sr. to building a thriving practice. While raising four children.

Dr. Read shares honest reflections on mentorship, motherhood, and the pursuit of clinical excellence—along with the challenges and rewards of hiring associates and creating a culture rooted in care and high standards.

This episode is a must-listen for any doctor striving to balance purpose, practice, and personal life.