Dr. Jennifer Sheppard on the UCM Podcast

In this inspiring episode, Dr. Jennifer Sheppard shares her 32-year journey in NUCCA upper cervical chiropractic—from being mentored as a student by Dr. Clark, to building a thriving family-oriented practice in Oklahoma City. She opens up about the early challenges of patient care, balancing motherhood and homeschooling, mentoring associates, and how her practice has adapted to serve a changing world. 

Dr. Sheppard's heart for healing and commitment to life-long learning shine through as she offers timeless wisdom and encouragement for fellow upper cervical chiropractors.

In this groundbreaking episode of the UCM Podcast, Dr. Bill Davis unveils Invisible Lead ID, a revolutionary feature within the new Atlas Engine™ that’s transforming how Upper Cervical Practices connect with potential patients.

Learn how cutting-edge AI technology—once only available to Fortune 500 companies—is now empowering small practices to identify anonymous website visitors and even reach high-intent searchers who never visit your site. If you’re tired of missed opportunities and ready to turn clicks and searches into real appointments, this episode is a must-listen.

In this episode of the UCM Podcast, Dr. Davis sits down with Dr. Barbara Read from Ames, Iowa, to explore her incredible journey from a new graduate learning NUCCA under the legendary Dr. Dickholtz Sr. to building a thriving practice. While raising four children.

Dr. Read shares honest reflections on mentorship, motherhood, and the pursuit of clinical excellence—along with the challenges and rewards of hiring associates and creating a culture rooted in care and high standards.

This episode is a must-listen for any doctor striving to balance purpose, practice, and personal life.

In this episode, Dr. Bill Davis walks through the five key steps to launching a successful Upper Cervical practice. From choosing the right location and defining your mission to mastering your mindset and hiring your first team member, you'll learn what it takes to build a legacy — not just a job. He shares real examples, common mistakes to avoid, and practical strategies to attract new patients without wasting time or money.

 If you're a student, associate, or starting your first UC clinic, this is your blueprint. Plus, stay tuned for valuable bonuses and a preview of the Start Right Program designed to help you implement everything.

Dr. Bill Davis and Tony Hook on the UCM Podcast.

 Feeling overwhelmed and out of bandwidth in your UC practice—but still haven’t hired help? You’re not alone.

In this episode, Dr. Bill Davis and Tony Hook break down why hiring associates feels so hard, the 5 reasons UC docs stay solo, and how to finally fix it with a proven system.

Whether it’s your first hire or your fourth, this conversation gives you clarity, confidence, and a game plan.

What You’ll Learn:

·        Why traditional hiring methods don’t work for UC practices

·        The top 5 reasons docs avoid hiring—even when they’re ready

·        How the multi-doctor model unlocks scalability and freedom

·        How to know if your practice is truly ready

·        A look inside UCM’s Done-for-You Associate Recruitment Program

Dr. Kurt Sherwood on the UCM Podcast

In this fantastic episode of the UCM Podcast, Dr. Bill Davis interviews Dr. Kurt Sherwood, who shares his unique journey from growing up as a “Chiro kid” to becoming a leader in upper cervical care.

With over 36 years of clinical experience, Dr. Sherwood dives deep into the pursuit of technical excellence in NUCCA, the challenges and rewards of achieving board certification, and the crucial balance between precision and practice growth.

He also discusses how mentorship and a team-based approach are essential for maintaining high-level care while expanding patient capacity.

If you’re passionate about cervical care this conversation is a masterclass in dedication, legacy-building, and doing chiropractic the right way.

Are you ready to break through the $20,000 per month barrier in your upper cervical practice without compromising the quality of care you provide? 

In this powerful episode, Dr. Bill Davis shares a proven, step-by-step blueprint designed specifically for doctors in the critical “do everything” stage of practice growth. 

You’ll learn how mastering your mindset, developing key habits, hiring and training the right chiropractic assistant, and building a steady patient base can transform your practice.

Packed with inspiring real-life success stories and actionable strategies, this episode will equip you with the tools and confidence to accelerate your growth and make a greater impact in your community—all while staying true to your mission and values.

Dr. Russell Friedman on the UCM Podcast.

In this compelling episode, Dr. Russell Friedman shares his remarkable journey from mechanical engineer to pioneering upper cervical chiropractor and founder of QSM³.

With over three decades of experience, Dr. Friedman dives deep into the complexity of the human body—how trauma, compensation, and posture impact the nervous system—and why true healing requires more than just moving a bone.

He unpacks how QSM³ integrates structural, neurological, and energetic assessments to restore balance and unlock lasting transformation.

Filled with powerful patient stories, personal reflections, and a heartfelt call to elevate our understanding of chiropractic, this episode will challenge and inspire every upper cervical practitioner seeking deeper impact and greater clarity.

Dr. Bill Davis and Tony Hook on the UCM Podcast.

In this special episode of the UCM Podcast, Dr. Bill Davis and Tony Hook introduce their newly released book, The 7 Growth Stages of Upper Cervical Practice, a concise and practical roadmap designed to help upper cervical chiropractors identify where they are in practice and take clear, actionable steps to grow to the next level.

Drawing from over a decade of experience, client coaching, and survey data, they explain how most practices face predictable challenges at each stage—from solo startup to multi-location leadership—and why mindset, habits, accountability, and hiring decisions are often the true differentiators between stagnation and breakthrough.

With inspiring stories, hard-won insights, and a focus on legacy-building, this episode offers encouragement and clarity to any doctor eager to expand their impact and avoid the pitfalls of complacency.

In this powerful and heartfelt episode, Dr. Joey Miles shares his unexpected health journey—one that began with a routine check-up and ended in emergency bypass surgery—and how it became a turning point for his practice and personal life.

Dr. Miles reflects on the importance of building a resilient, multi-doctor team, the value of strategic hiring, and how faith and preparation allowed his thriving North Carolina clinic to continue serving patients even in his absence.

This conversation is a must-listen for UC Docs navigating growth, leadership, or burnout—and a reminder that with the right team and foundation, your practice can not only survive the storms of life, but come out stronger on the other side.