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How to Win with Branding in B2B Tech - Gwen Lafage
In this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market.
🔑 Key Topics Covered:
- The misconception of brand in B2B and how it differs from just a logo or color.
- How to build brand consistency and personality in B2B tech.
- The importance of creativity and pushing boundaries in branding.
- The impact of AI on marketing strategies.
- How to connect with global markets while maintaining brand authenticity.
- Gwen's 6C branding framework: Category, Creativity, Content, Community, Consistency, and Customers.
📝 Action Steps:
- Define the core narrative and brand consistency for your company.
- Use creativity to differentiate your brand in the crowded B2B market.
- Focus on customer-centric storytelling to build emotional connections.
- Establish community-driven content that positions your brand as a trusted advisor.
- Implement Gwen's 6C framework for building a stronger B2B brand.
🔗 Important Links:
Follow Gwen Lafage on LinkedIn: https://www.linkedin.com/in/gwen-lafage/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#B2BMarketing #Branding #TechMarketing #SaaS #BrandBuilding #MarketingStrategy
View all episodes
By Nemanja Zivkovic
5
55 ratings
In this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market.
🔑 Key Topics Covered:
- The misconception of brand in B2B and how it differs from just a logo or color.
- How to build brand consistency and personality in B2B tech.
- The importance of creativity and pushing boundaries in branding.
- The impact of AI on marketing strategies.
- How to connect with global markets while maintaining brand authenticity.
- Gwen's 6C branding framework: Category, Creativity, Content, Community, Consistency, and Customers.
📝 Action Steps:
- Define the core narrative and brand consistency for your company.
- Use creativity to differentiate your brand in the crowded B2B market.
- Focus on customer-centric storytelling to build emotional connections.
- Establish community-driven content that positions your brand as a trusted advisor.
- Implement Gwen's 6C framework for building a stronger B2B brand.
🔗 Important Links:
Follow Gwen Lafage on LinkedIn: https://www.linkedin.com/in/gwen-lafage/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#B2BMarketing #Branding #TechMarketing #SaaS #BrandBuilding #MarketingStrategy