#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing content for specific placements, and tips for maximizing video performance. Emery shares her insights on setting up strategic campaigns and the growing importance of video in brand building. Whether you're just starting out with Amazon video advertising or looking to refine your strategies, this episode is for you!

In this episode, we cover ⬇️

• The latest trends in Amazon video advertising.
• How to create video content that grabs attention and drives more clicks.
• The importance of tailoring videos for different placements like Sponsored Brands and Product Detail Pages.
• Practical tips for using UGC and short-form video content.
• Future predictions for video in e-commerce.

Resources ⬇️

➡️ Learn more about VideoFresh

➡️ Get weekly insights from BTR Media

➡️ Connect with Rob

➡️ Connect with Justin

➡️ Connect with Emery

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