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How to write a blog posts with Wellness Copywriter Zoë Bishop

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Welcome to this weeks Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie

This week I am chatting with Zoë Bishop Copywriting Support For SMEs, Charities And Not for Profit Organisations about how to write a blog post.

Here are some interesting stats about blogs in 2022

77% of internet users read blogs

Source (Source: Daily Infographic)

68.5% of people think blogs add credibility to a site.

Source (Source: Social Marketing Writing)

During our chat Zoe and myself discussed the importance of having a plan.

  • Understand why you are writing the blog post
  • What you want to achieve

    • Here are a few examples 

    • Blog posts can answer questions to help your ideal clients.
    • You can showcase your expertise and why do business with you.

      • How to write headlines that will hook your audience.

      • Give value a reason to read your blog.
      • Create a teaser to create interest and a reason to read more.

        • Introduction to your blog.

        Why read your blog post.

        • Let your introduction be unique
        • Give people focus and clarity what they will learn from reading your blog post

          • Main copy of the blog post

          • The main copy needs structure what problem will it solve.
          • What story have you to tell
          • What solution do you offer.
          • Use formatting make it easy to read and understand
          • Give the reader action steps what to do after reading the blog

            • Call to action

            • What do you want your reader to do 
            • Book an appointment
            • Visit another blog post your have written 

              • Final Statement

              • Solution how you can help
              • Any added bonuses and ebook and more

                • Proof Reading

                • Zoe's Recommendation read you blog post out loud
                • Get other people to review it 
                • Use grammarly.com to check spellings and more 
                • Check are there any words are difficult to understand

                  • Zoe's Final Recommendations

                  • Repurpose you blog post , create social posts from it , info graphics , video and so much more
                  • Test to see what works best
                  • Ask people what you should write about
                  • The more you write the more confidence you will build about writing

                    • Zoe's Contact Details 

                    Website
                    torchlightmarketing.co.uk

                    Email
                    [email protected]


                    Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast


                    • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing 
                    • Are you a freelancer, coach, and dyslexia adult


                      • Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.


                      Website ⁠digitalcontentmanager.ie⁠

                      Contact details ⁠digitalcontentmanager.ie/contact⁠

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                      Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

                      Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

                      #digitalcontent #blogs #writing #contentcreation #blogging


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                      LinkedIn Simplified and Business Guests Expert TipsBy Rosemary O'Shaughnessy