I'm talking about an asset you need for your business, personal brand or even just yourself as a value-adding human being in this world. It's not a frame of mind. It's not an ethos. It's a cold hard piece of written content and I'm going to actually teach you HOW to make it. And what is "it"? It is a value statement. Also known as a value proposition.

Download my value proposition worksheet at youisalpha.com/podcast/how-to-craft-a-brand-value-statement