Part 11 of How to Write Your Business Plan where we build your Barriers to Entry or Moat Slide.

What barriers to entry have you created for your business? What moat do you have? What barriers are you going to create? Also...

I talk about the one barrier entrepreneurs almost always count on as their main moat that can get you in trouble.

We've covered your elevator pitch, problem, solution, product, market size, business model, traction, and competition slides for your business plan. Now build your barrier to entry slide.

EPISODE LINKS:

• This Business Plan series turned into a book. AND I made it easier to build your business plan in just 11 slides.
  
  Buy it on Amazon for the best price
  
  Back of the Napkin to...Business Plan in 11 Slides
  So easy you can do it on a flight from San Francisco to New York ✈️
  
  -> https://www.amazon.com/dp/B0C1DBTDZG/
  
  Review
  "Insightful simplicity reflects mastery, and mastery is what Brandon White has achieved with his new book, Back of the Napkin to...Business Plan in 11 Slides.
  
  His thesis is direct, clean, and shockingly easy to follow. This compelling work expresses uniquely refreshing purity of entrepreneurial thought.
  
  Delivering an impactful message: keep it simple, keep it real, keep it focused. Do yourself a favor, read this book!"
  
  - Marty Strong, Retired Navy SEAL Leader, CEO, and best selling author of Be Nimble and Be Visionary: Strategic Leadership in the Age of Optimization
  
  Buy it on Amazon for the best price
  
  Back of the Napkin to...Business Plan in 11 Slides
  So easy you can do it on a flight from San Francisco to New York ✈️ 
  
  -> https://www.amazon.com/dp/B0C1DBTDZG/

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