In the second installment of our four-part series on how to write a cookbook, we take on the question of platform, crucial to today's publishing success.

What is a platform? How do you get one? Why is it so important?

Join us, Bruce Weinstein & Mark Scarbrough, as we discuss the nature of platforms and why they're so crucial to modern publishing. Writing a cookbook is one thing. Selling it is another matter entirely. And you won't be a success without a platform.