I contend your LinkedIn Profile is even more important than your resume. Why? For starters, your LinkedIn profile is more robust than your resume. You can add multimedia, join professional organizations, list more accomplishments, among other features. More importantly, you can display others' recommendations for you and their endorsements, which carry more weight. It’s also something that is dynamic and shows what you’re doing now. You can use it daily and leave a digital footprint, all while building your personal brand. It’s the living, breathing version of your resume. Finally, when you apply for jobs through LinkedIn, the person viewing your application will see a breakdown of how your profile aligns with the job description, including your skills. While you have limited space on a resume to list your skills, you can incorporate keywords throughout your profile as well as in your Skills & Endorsements profile section. Plus, when you apply for jobs with a Premium LinkedIn account, you can see how you compare to other candidates and how many people have applied. In some cases, applying won’t be worth your time.

In this Express to Impress Podcast episode, you will learn how to write about yourself on LinkedIn so that recruiters and employers discover you. You'll learn common mistakes and how to correct them, so you write a LinkedIn Profile that stands out. Specifically, you'll learn how to write a keyword-rich headline and summary, choose the right professional profile photo, and select skills to feature in the Skills & Endorsements section. At the end of the episode, you'll learn definitions for English idioms and phrases.

Full transcript available at https://www.express-to-impress.com/podcast/.
Infographics for this episode available at https://www.pinterest.com/ExpresstoImpress/.
This episode is available on YouTube at https://www.youtube.com/watch?v=u0Qouwi6ovw&feature=youtu.be.