Show Notes

What are the benefits of using a one-page business plan? Why are business plans so important? Turns out, there are a lot of reasons for completing a business plan for your side business as Lori Vajda and Nola Boea discovered when they used it for their own business, Sticky Brand Lab. But, perhaps the most powerful discovery they made for this very useful tool is the number of advantages the exercise in creating provided for their sales strategy.

Listen in as they share their discoveries, insights and helpful tips for completing a one-page business plan in today’s episode.

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In This Episode You’ll Learn

• How a one-page business plan actually lays out the short-term and long-term milestones that are most important to the success of your business.
• Why creating your plan actually helps you to think through and select the strategies that will propel your business and sales growth. 
• Answers the critical question of how your business will make money by helping you develop your revenue stream.
• How creating your business plan can provide you with a roadmap for your operations.

When you start a new business, if you’re like us, you’ll likely have a to-do list a mile long. Not to mention there will be far more enjoyable tasks on that list to complete than creating a one-page business plan. As Nola and Lori found out after completing theirs, the time and effort, neither of which were difficult, was well worth it, even if you don’t plan on using your business plan to find funding. As it turned out, implementing a one-page business plan helped us identify the ‘unknowns’ and made it obvious where the gaps were in our sales strategy. 

(4:40.21) The 6 critical points creating a one-page plan clarifies for your business. 

(6:12.41) The three different types of plans, which one you need for getting financing and which one gives you a roadmap for success. 

(8:47.65) The 3 roadblocks that keep otherwise successful entrepreneurs from completing a business plan and the simple solution for getting it done.

(9:45:49) Creating space for demand. Using your business plan to focus your sales ROI strategy.

(11:45:68) The 10 foundational components of a one-page business plan.

(14:04:49) The important and effective way to share benefits rather than features with your audience.

(17:39:79) How to write S.M.A.R.T objectives.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts,