How confident are you with your website's Services or Work With Me page? Are your offers or products all listed on one page? Are you using secondary services pages? How many spots in your top navigation bar are being taken by your offers?

Writing your services page might seem easy if you know your offers well, but there are a LOT of decisions that go into determining how to visually offer your products and services, in addition to how to shape the messaging to move your leads through a decision-making process.

In this episode, we'll talk about the different ways you can present your offers and products to your website viewers, as well as what needs to go on the page (and how to present it!) to make conversions.
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EPISODE 006.

Read the show notes and view the full transcript here:
https://erinollila.com/how-to-write-a-services-page-that-converts/
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Here's exactly what was discussed on the show:

• The 3.5 most common ways to position your services or work with me page/pages. Wait, what? 3.5? Option number 3 had two similar ways to approach it, so it isn't quite 3 and isn't quite 4. Bear with me here
• How to determine which of these 3.5 approaches to services pages is best for your business
• What information needs to be on your services page(s)? (This part is pretty meaty, and you don't want to miss it!)
• Should prices be listed on your services page? If so, how? If not, why? What other ways can pricing be shared?
• The similarities and differences between services pages and sales pages
• Why your lead magnet (usually) doesn't go on your services page(s)
• It's important that design and copy play together nicely when you share your offers
• How to review a services page once you've determine you have everything you need on the page.

Here are the websites that were referenced as examples on this episode:

•  http://erinollila.com 
• https://kristaspencecoaching.com
• https://christiansencoaching.com
• http://geneva-jones.com
• https://thepodwizegroup.com
• https://drjennifernash.com

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Stay in touch with Erin Ollila, SEO website copywriter:

• Book a Copy Coaching Power Hour if you need help figuring out how to write your services or work with me page — https://erinollila.com/copy-coaching
• Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
• Reach out Erin on Instagram  — http://instagram.com/erinollila
• Find her on Facebook — http://facebook.com/erinollilacreative
• Connect 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

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Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

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