A good About page serves both your readers and your business. Visitors who take a look at your About page are about 5x more likely to make a purchase than visitors who don’t. If you’re struggling to create an interesting ‘About’ page for your website, you’re not alone. It’s not easy! In this episode, Lori Vajda and Nola Boea make it easy for savvy aspiring side business entrepreneurs to create a great an About page with these amazing tips, ideas and real examples.  

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In This Episode You’ll Learn 

• Why an About page is so important for your website and business
• How your About page can help increase sales
• The purpose of your About page and WHY it matters
• 10 Tips to help you create an About page that stands out from your competition

(4:57.78) Just like an awesome first impression when you're meeting somebody jump-starts the relationship, your About page is your business's first impression calling card. 

(6:55:11) Research shows that customers who visit a brand’s About page spend this amount more than buyers who don’t.

(8:32.94) An inspiring About page can sound like a love letter to your ideal customer, like with this example of a graphic designer who makes several life changing decisions before starting her own business. This is her beautiful story.

(11:34.90) Three social enterprise examples of About pages that tell both a story of how each company came to be as well as the good each company does.

(17:28.26) 10 DIY tips to help you create an About page that truly stands out.

Resources 

Download your free tip-sheet: ​10 About Page Tips to Help You Stand Out From the Crowd  https://www.stickybrandlab.com/podcast-freebies.html

Sweet Fabula https://www.sweetfabula.com/about

Sticky Brand Lab https://www.stickybrandlab.com/about.html

Soul In Service https://www.soulinservice.co/about.html 

Kanda Chocolates - https://www.kandachocolates.com/ -https://www.kandachocolates.com/pages/our-story-1

Bombas - https://bombas.com/ - https://bombas.com/pages/about-us 

World for Good  https://worldforgood.com/about/

Yummly - https://www.yummly.com/  - https://www.yummly.com/about

Yellow Leaf Hammocks - https://www.yellowleafhammocks.com/ https://www.yellowleafhammocks.com/pages/about-us

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