Lisa Slater knows what she's talking about. She's been copywriting professionally for years and she's been in sales even longer. Lisa knows exactly how to get people to buy into you from your marketing. Writing copy is about the reader, not you. So here are some tips for your written content to make your copy count. We're not all destined to be a top-shelf copywriter or a grade A writer, but with these easy copywriting tips you might find it a bit easier.