The HeyCreator Show

How to Write Content That Resonates, Featuring Stefanie Flaxman


Listen Later

Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there.

Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs.

In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition.

In this episode, Darrell and Stefanie talked about:

  • How to get started creating compelling content that resonates with your audience
  • Why understanding your customer is the foundation for attracting and keeping their attention
  • How to return to a younger version of yourself to build empathy
  • The secrets for beating content writer’s block and lifting your content to the next level
  • Why your writing needs to be clear, detailed, and written with a specific person in mind
  • The counterintuitive methods for writing hyper-specific content
  • And much more!
  • The Show Notes
    • Copyblogger.com
    • Free Workshop — How to Transform Your Writing into Content That Gets Shared
    • Meticulously Edit Your Own Writing: The Traffic Light Revision Technique
    • Attract Better Clients and Customers with the ‘Chuckle Point’ Technique
    • Why Content Marketers Need Editors
    • Darrell on Twitter
    • Tim on Twitter
    • ...more
      View all episodesView all episodes
      Download on the App Store

      The HeyCreator ShowBy HeyCreator

      • 4.6
      • 4.6
      • 4.6
      • 4.6
      • 4.6

      4.6

      297 ratings


      More shows like The HeyCreator Show

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,446 Listeners

      Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

      Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

      194 Listeners

      Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

      Social Media Marketing Podcast

      1,451 Listeners

      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,588 Listeners

      Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

      Why That Worked – Presented by StoryBrand.ai

      1,945 Listeners

      Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

      Marketing School - Digital Marketing and Online Marketing Tips

      1,252 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,323 Listeners

      Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

      Social Media Marketing Talk Show

      82 Listeners

      My First Million by Hubspot Media

      My First Million

      2,599 Listeners

      Creator Science by Jay Clouse

      Creator Science

      460 Listeners

      Huberman Lab by Scicomm Media

      Huberman Lab

      28,408 Listeners

      Marketing Made Simple by Powered by StoryBrand

      Marketing Made Simple

      286 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      182 Listeners

      Marketing Against The Grain by Hubspot Media

      Marketing Against The Grain

      352 Listeners

      AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

      AI Explored

      78 Listeners