Writing a persuasive narration (that instantly attracts your customers) is half the battle in making a high-converting marketing video. ... the other half is figuring out what visuals to use. 

And choosing the right visuals is the hardest part about writing a video script. 

In this episode, I interview expert scriptwriter Charles Gibson on writing good visuals for a marketing script. 

We discuss: 
How to craft a strong message in a video
What information you need to get started
How to tell whether your visuals are good or not